When you’re a solopreneur, having the right tools and resources can make a huge difference! These are the business and blogging tools that I use and recommend – so yes, some of them are affiliate links :)




For email marketing, I’m obsessed with ConvertKit. I switched from MailChimp last year, and highly recommend it to anyone who wants to segment their email list and/or automate email marketing sequences. 

Google Apps 

For branded email addresses and other Google services like Google drive / Google calendar, I can’t live without Google Apps! (P.S. you can get 20% off Google Apps with code 6GWWCDPAWYJAME or 3RL9DQJKNGH7DE when you sign up here!


Speaking of emails – I hate spending a lot of time in my inbox. Slack is my favorite tool for messaging with teams (or my husband) and keeping things organized in various threads. It’s also really easy to search and it’s free!



Acuity Scheduling

This tool makes it SUPER easy for my consulting clients to schedule appointments, complete questionnaires, and pay for their sessions all at the same time. I use Acuity’s “Emerging Entrepreneur” (basic) plan which is just $10/month (there’s a 14 day free trial if you want to give it a try)!



I switched to Asana (from Trello) for project management earlier this year and LOVE it. It’s perfect for keeping projects organized and on track – plus the version I use is free! It makes planing projects, assigning tasks, setting due dates and managing collaborations so easy.




My BFF SmarterQueue is great for scheduling Twitter + Facebook because it saves so much time. Instead of publishing your social media updates just once or having to reschedule them when you want to share again, SmarterQueue saves them in a library that you can build over time and automatically re-share. Read why I think SmarterQueue is the best social media scheduler for evergreen content in this blog post and get a 30 day free trial via this link! 

Buffer / Hootsuite

If Edgar isn’t in your budget, I recommend Buffer for the ease of scheduling posts and Hootsuite for monitoring, engaging, and analyzing. Read my complete comparison of Hootsuite vs. Buffer here.


For Pinterest scheduling / analytics, Tailwind is amazing. I love that you can schedule pins to multiple boards at the same time and the analytics are so helpful in determining which pins / boards are performing well (or not). I’ve seen a HUGE increase in referral traffic (and email subscribers!) from Pinterest since I started using Tailwind. Highly recommend – you can schedule up to 100 pins for free, plus get a free month when you sign up here!


I actually use 2 tools for Pinterest – Tailwind is great for new pins / pinning to group boards, but I love BoardBooster‘s looping feature for recycling old content. I loop around 30 pins per day which saves a lot of time for just $10/month! Get 100 free pins when you sign up here!


I’ve tried pretty much every Instagram scheduler, but my favorite is Planoly. I love that it allows you to visually plan your feed, manage multiple accounts, and there is both a web and app version. If you’re looking for a similar app without a monthly fee, I recommend Plann!



I store a ton of files (SO MANY PHOTOS) on dropbox so they don’t take up space on my computers. This way they’re easy to access, easy to share, and I never have to worry about my computer slowing down! Get 500 MB of bonus space when you sign up via my referral link!

Photography Tools