visual marketing

How to Optimize Your Images for SEO

How to optimize your images for SEO - tips on how to save, name, and upload images to maximize the SEO benefits for your blog or online business.

Having images on your website is a big deal.

Humans process images 60,000x faster than text.

As online business owners, we know that a picture is worth a thousand words.

We know we have to invest in high-quality images to help take our website and online presence to the next level… which is why we take spend time and money to find the perfect images to reflect our brand, right?

But when it comes to optimizing those images, we usually drop the ball.

 “According to Raven Tools, 78% of SEO issues are related to images.” — That’s a BIG percentage. 

Learning how to optimize your images for SEO is a win-win.

Search engine bots can’t “read” images, so if they can’t “read” an image, they have no way of knowing what the image…is an image of.

When you start optimizing your images for SEO, you make it easier for those search engine bots to know what your images are.

When they know what your images are, they can show them in Google Image search results, as well as help reinforce the overall topic of your content so Google can better show it to your ideal audience.

So how do we avoid being part of that percentage and start optimizing images to HELP our SEO instead of hurt it?

Here are 5 ways to optimize your images for SEO:

  1. Reduce the Size of Your Images:

If you’re uploading your high-resolution images to your website, you’re not only hurting your image SEO, you’re making your website slower.

When you upload a 3000 pixel wide image to your blog post, you’re making the browser work 2x harder. The browser has to first upload the original 3000 pixel wide image, THEN it has to re-load the image sized down to fit the area that it’s uploaded too.

So, for example, if the width of your website content is 800 pixels, your visitors browser has to load the 3000 pixel image AND the 800 pixel image. Now multiply that process by the number of images you have on that webpage…..see how that can turn into a pretty monstrous problem?

Before you upload ANY image to your website, double check to see what size you’re going to need. If it’s going to be in your main content area, maybe you only need it to be 600 pixels wide. If you’re uploading it to your sidebar, maybe you only need it to be 300 pixels wide.

  1. Use Descriptive File Names:

By default, WordPress and Squarespace use your image file name as the Title of your image when you upload it to your website. So instead of having to go back every-single-time you upload an image, to adjust the image title, get in the habit of naming your images descriptively.

Typical file names are a jumbled mix of letters and numbers, like “DSC00829.jpg”. If you don’t change that file name OR the image title when you upload that photo, you’re not giving search engine robots ANY indication of what that image is showing.

Google can’t “read” images so it uses the file name and other data to be able to tell what the image is all about.

Image titles use hyphens-in-between-the-words-to-tell-search-bots-where-spaces-are-supposed-to-be. So when you’re naming your images, use hyphens, not underscores_like_this.

If you don’t remember to save your image with a descriptive file name BEFORE you upload it to your website, make sure you’re changing the “Title” before you leave that image upload page.

  1. Run the Image Through an Optimizer:

Image optimizers strip the image of unnecessary information like camera details, metadata, color profiles, embedded thumbnails, etc . By doing this it decreases the size of your image, without affecting the quality of it.

You can use a WordPress plugin like WP Smush It to bulk compress or automatically compress images when you upload them to your website.

If you have a Mac, you can download this app that’s a super easy drag-and-drop: ImageOptim (this is the one I personally use).

Or you can take advantage of a free online image compressor like TinyPNG or Optimizilla.

  1. Add Unique ALT Text:

ALT stands for “Alternative Text”. This ALT text will appear on your website in place of the image if for some reason the image cannot be loaded. It helps explain the image in a text format. ALT text is insanely useful for search engine bots and people with screen readers to help them understand what your image is all about.

By default, WordPress will NOT include ALT text when you upload an image, so it’s your job to take the time and manually add this information.

Be as descriptive as possible and add in the keywords and key phrases for the page that the image is going to display on (since the image and content should be related, this shouldn’t pose an issue. More on that next!)

Google even admitted they put a higher SEO importance on ALT text (Google rarely admits to SEO rules and importance, so I’d take this one pretty seriously!)

Don’t keyword stuff… Google hates that, and it could end up flagging your content, instead of helping it. For example, if you’re writing a piece of content about a new pizza your restaurant is serving, you’ll want to add an image of the pizza and give it an ALT text like this: “new gluten free pepperoni pizza Buffalo BY by Mariahs Pizzeria” – It’s SUPER descriptive and even includes local keywords.

Don’t do this: “Gluten free pizza pepperoni pizza Buffalo NY best pizza pizza pizza pizza pizza”

Also, you don’t have to add hyphens to the ALT text.

  1. Make Sure Your Image is Relevant:

When you’re choosing images for your website or blog post, make sure they’re relevant to the content they’re sharing a page with. I mentioned in the introduction that you’ll up the odds of Google knowing what your page content is about if your using related images.

Being the most popular search engine on the internet, Google keeps it real.

They don’t want to show their user’s misguided or irrelevant information.

They want people to find solutions and answers to their problems as quickly, and accurately as possible.

If you’re using images and visuals to help emphasize the point of your content, Google loves that.. what they don’t love is random images and visuals that end up confusing users.

Search engine optimization can be quite tedious, especially when you’re getting started, but once you have the foundation of it down, all it takes is the right habits to keep it moving in the right direction.

Learn about the 7 Types of Content that Increase Website Traffic & Improve SEO.

 

About the Author:
Mariah Magazine is web designer and developer that focuses on helping clients improve their website and online presence. Since the internet world is such an elaborate tool, especially for online businesses, she specializes in helping people relate to their target audience and getting their website to work smarter, not harder.

Website: https://mariahmagazine.com

Find Mariah on Pinterest | YouTube | Instagram | LinkedIn

 

Easy Ways to Customize Stock Photos for Your Brand

How to customize styled stock photos for your brand - tips for customizing stock photos so they are more unique to your brand and stand out from the crowd. Try these 4 easy ways to customize your stock photos!

You probably already know that stock photos can make your life much easier by saving time and $$$, BUT it’s kind of annoying to know that you’re using the same photos as a bunch of other people, right? Luckily there are a few easy ways to “customize” your stock photos to make them look more unique to your brand!

OVERLAY TEXT

You’re probably using stock photos for your blog or social media and adding a text overlay is an easy way to make them look more intentional. You can overlay text for blog post titles, quotes, testimonials or any other promotional messaging for your brand.  Use your brand fonts and colors so that your images are easily recognizable – even if you are just using stock photos. For example, I use my own stock photos for most of the graphics you see on this blog, but since I’m using consistent fonts / styles for the text all of my blog post graphics have a similar look.

OVERLAY COLOR

Many styled stock photos have excess whitespace where text can easily be added, otherwise you can always add a colored overlay over all or part of the image so that your text stands out. Adding a colored overlay over a whole (or most of an) image is an easy way to make stock photos that aren’t entirely in your brand’s color palette work for you. Since the overlay “hides” most of the colors in the image, you can be a bit more flexible with the stock images you use in this way.

You can also add a colored overlay over only a small portion of an image where you want to add text or other branded elements. If you’re using neutral stock photos this is an easy way to infuse a bit of your brand’s personality into your graphics without distracting too much from the style of the images.

In the examples below you can see a few different ways I’ve customized styled stock photos for my brand – in the top left image I’ve added “hello” text on the gold clipboard using my brand font / color, in the top right I’ve overlaid a screenshot from my website on the laptop screen, in the bottom left image I’ve added a large color overlay at 50% opacity with text on top, and in the bottom right image I’ve added a smaller color overlay at 100% opacity with text on top. These are just a few ways you can add text or other brand elements to your stock photos to make them more unique to your business.

How to customize styled stock photos for your brand - easy tips for making the most out of your styled stock photos if you are a blogger or small business owner using stock photos for your website, blog or social media graphics!

OVERLAY YOUR PRODUCT IMAGES

If you sell physical or digital products, use your stock photos to showcase whatever you are selling. You can overlay product images on stock photos with excess white space or mockup style images with frames or tech elements where you can insert your work. I love the way The Spotted Olive used one of our stock photos to showcase these festive holiday gift tags on Instagram!

CROP / ROTATE / FLIP THEM

Last but not least, instead of sharing stock photos “as is” – most high quality images can be cropped, rotated, and/or flipped for a more unique effect. This is also an easy way to get more bang for your buck since you can crop stock photos in multiple ways and use them multiple times!

In the example below, you’ll see one of the images from the Styled Stock Society (center image) and how it could be cropped / rotated to create 4 completely different images. In addition to these examples, it’s also the image I used for the main title graphic for this blog post!

How to crop styled stock photos to maximize versatility - get more use out of styled stock photos by cropping them into multiple images!

TIPS FOR CUSTOMIZING STOCK PHOTOS FOR YOUR BRAND

If you’re customizing stock photos for your brand using any of these methods, it can be helpful to use certain tools to make the process as simple as possible! Personally I use Adobe Photoshop for most of my customizations but you can use free tools like Canva to add text or other branded elements as well.

  • Create templates – regardless of what tools you are using to customize your stock photos, setting up templates can save you a ton of time. Setting up templates makes it easy to just switch up your stock image and text instead of starting from scratch every time you want to customize something.
  • Be consistent – if you’re adding graphic elements, colored overlays, or filters to your stock photos, you should be consistent with the styles and colors. You want your images to be easily recognizable, so don’t change things up too often!

CUSTOM PHOTOS FOR YOUR BRAND

So those are a few ways to “customize” your stock photos so they are a better reflection of your brand. Stock photos are an affordable option for incorporating high quality visuals into your marketing (and I recommend them, especially if you have a limited marketing budget), but if you’re ready to elevate your brand with styled images that are completely unique to your business, I recommend investing in custom brand photography ;)

Prefer to DIY your own brand images?

Check out this post for the best resources for Instagram props and don’t miss the Shopbop Spring sale (ends April 14th at 11:59pm PT) to save up to 20% on orders under $500 or 25% on orders over $500 – just use code EVENT17 at checkout! (full details here)  I’ll be stocking up on home decor items and some pretty stationery!

How are you customizing stock photos for your brand?

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10 Ways To Use Styled Stock Photos

10 easy way to use styled stock photos for your blog or online business. Tips on using styled stock photos in creative ways to build your brand and market your business. Get access to styled stock photos for female entrepreneurs and bloggers.

 

Last month I launched the Styled Stock Society and I’m thrilled that so many business owners and bloggers have already joined! Despite the fact that I’ve gotten paid to create content for years, I definitely don’t consider myself a “pro” photographer so I’m seriously just happy that I can share an affordable resource for feminine styled stock photos and help you save time! Since launching the Styled Stock Society, one of the most frequently asked questions I’ve received is “how can I use these photos” – so today I’m sharing 10 easy ways you can use styled stock photos to enhance your visual brand.

BLOG POST GRAPHICS

If you’re not optimizing your blog post images for Pinterest you’re missing out on a TON of traffic! Pinterest is my biggest source of referral traffic and I know that having consistent, “pinnable” graphics on my blog has made a huge difference. (Go ahead and pin this blog post to share with your Pinterest followers now!) Using stock photos in your blog post graphics can save you a ton of time and ensure you have high quality visuals that your audience is more likely to share.

WEBSITE / BLOG HEADERS

Full disclosure – when it comes to headers or any primary brand images on your website or blog, I recommend using custom stock photos to ensure your brand is unique to you. BUT I know not everyone has the resources to take or hire someone for custom branded photos, so stock photos are an affordable way to have a polished online presence. If you’re using styled stock photos for your website / blog / Etsy shop header / etc. make sure you’re adding custom elements like your brand fonts and colors so that the image still looks specific to your brand!

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CONTENT UPGRADES / WORKSHEETS/ PDF DOWNLOADS

If you’re looking to jazz up your content upgrades, worksheets, or any sort of opt-in PDF download, adding stock photos is an easy way to make your downloads more visually appealing. Just make sure that if you’re using styled stock photos in your downloads they are overlaid with text or other elements so the images cannot be extracted.

You can see examples of how I’ve used stock photos in my Blog Content Planner and Hooked On Headlines workbook!

SOCIAL MEDIA HEADER GRAPHICS

Facebook and Twitter both allow for custom header images that you should take advantage of to build your brand and attract your target audience. Since these spaces are fairly large, having high resolution images is key – so if you aren’t using your own photos, styled stock images can be an easy way to create beautiful headers.

You can see examples of how I’ve used stock photos on my Twitter and Facebook profile pages!

SOCIAL MEDIA POST GRAPHICS

When you’re constantly posting on social media all day every day, it can definitely be a lot of work (or a lot of $$$) to have social media post graphics ready to go! But keep in mind – visual content is 40x more likely to get share on social media than other types of content, Facebook posts with images get 2.3x more engagement than those without images, and Twitter posts with images receive 150% more retweets than those without images (sources). Stock photos are great for those days when you need filler content for Instagram or images for Facebook, Twitter, etc.

EMAIL HEADERS / NEWSLETTER GRAPHICS

You can also use styled stock photos in your emails if you send a regular newsletter to your subscribers (if you don’t do this already, you should). They can add visual interest to email header graphics or specific calls to action, and you can even make them part of your email templates to create a branded effect.

SALES PAGES

Great sales pages have great visuals (are you noticing a trend here?!), and styled stock photos can be an affordable way to jazz up your sales pages for programs, courses, ebooks, etc. Stock photo “mockups” with your branded content are a particularly great way to give your potential clients a peek at whatever you’re selling, but you can also use stock photos to separate blocks of text or highlight certain elements on your sales page.

You can see a couple of different ways I’ve used stock photos on my sales page for Glam Your ‘Gram

ADS

If you’re running online ads to get more eyes on those sales pages (or any opt-ins), you’ll need high quality images as well. You can use styled stock photos for your Facebook ads or other advertising to attract potential customers / clients to your site! Eye-catching graphics can make the difference in someone clicking through on an advertisement (or not), so don’t underestimate the power of visual content when it comes to marketing your brand.

COURSE SLIDES / WORKBOOKS

When you’re creating and selling online courses, you can also use styled stock photos in your course slides or workbooks to make them a little prettier. Just don’t forget to check the terms of use of any stock photos you are using to make sure you can use them for commercial purposes if you’re going to use them as part of paid products!

PROMOTIONAL GRAPHICS

Finally, you can also use styled stock photos for promotional graphics – so if you’re advertising a sale, a webinar, a special event, or any other promotion, you can use styled stock photos to visually enhance your promotional text or as background images.

JOIN THE STYLED STOCK SOCIETY

These are just 10 ways you can use styled stock photos for your blog or business – but there are definitely other possibilities. If you’re looking for feminine styled stock photos, don’t forget – membership in the Styled Stock Society is less than $10/month and you can save even more by purchasing a 6 month or 12 month membership! Find out more about the Styled Stock Society >> right this way!

P.S. – You can also get on my VIP list for free styled stock photos every month. Join below! 

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