Guest Post

The 10 Graphics You Need For Every Blog Post To Increase Your Traffic

10 social media graphics you need for every blog post to increase your traffic - plus Canva social media templates to make your life so much easier! These social media graphics are perfect for bloggers or female entrepreneurs who want to grow their blog traffic.

We all know we live in a world where visuals reign king, but do you know exactly how important your business’s visuals are?

Social media graphics are often added in as an afterthought, but business owners should not be thinking that way. Your visuals can be the first touch a potential customer sees of your brand and if it doesn’t resonate with them they will quickly move on.

You can create a killer impression with the graphics you use on your social platforms, but you have to make sure you’re including all of the graphics for each of your blog posts to get maximum exposure.

In this post, we share the 10 graphics you need to be using for every blog to increase traffic, generate more leads, and make more sales for your business. Sound like a good idea to you? Great, let’s get started!

The 10 Graphics You Need For Every Blog Post To Increase Your Traffic

Pinterest

Let’s start with the most visual platform of them all: Pinterest.

There are two primary graphics you’ll need for Pinterest…

Graphic to promote your blog post, like this one:

Canva social media templates for female entrepreneurs and bloggers

Graphic to promote your blog post that features a content upgrade, like this one:

social media branding

You can also include “hidden” Pinterest graphics within your post that only show up for people if they click the “pin it” button while reading your post.

You can hide a graphic by inputting the following code in the HTML of your blog post:

<div style=”display: none;”><img src=”YOUR LINK HERE” /></div>

What makes a great Pinterest graphic?

  • Ideal sizing: 800 x 1200 is the recommended size for Pinterest pins. Vertical pins attract more clicks and traffic than horizontal pins.
  • Easy to read text: People are scrolling through Pinterest at lightening speed, so you want to stand out and use easy to read text so your ideal audience will stop and click through your pins.
  • Congruent with your brand: Utilize your brand colors and logo within your Pinterest graphic. This will help people scrolling to recognize your brand immediately.

P.S. Give us a follow on Pinterest!

Instagram

Now let’s focus on Instagram.

Instagram has been getting a lot of flack lately (we’ve even scaled back on how often we post because it became all too much) but it’s still an important visual platform that can be a game changer for a lot of businesses.

There are several options for Instagram graphics:

Instagram square:

branding social media graphics on Instagram

Instagram post with content upgrade:

Instagram canva templates for bloggers

Instagram story:

Instagram story with content upgrade:

What makes a great Instagram graphic?

  • Ideal sizing: 1080 x 1080 is what you’ll want to use for photos used in your feed. Stories you will want to use 750 x 1334.
  • Call to action: Give your followers a reason to take action and click through to read your blog post.
  • Congruent with your brand: Another place you should be using your branding colors, logo, etc. If you’re consistent across all social networks, people will start to take notice!

P.S. Give us a follow on Instagram!

Related post: How We Use Instagram As A Business (And How You Can Too!)

Facebook

While some business owners have given up on Facebook, the fact of the matter is Facebook is by far the most popular social platform out there. People spend a lot of time on Facebook, so if you want to reach a wide demographic, Facebook is the place to be.

But again, your visuals have to be on point to get noticed. Being one of the biggest platforms means you’re also competing with a lot of other people in the news feed.

Here are the graphics you’ll need for Facebook:

Facebook regular post:

social media templates from Bluchic

Facebook content upgrade post:

Branding social media graphics

What makes a great Facebook graphic?

  • Ideal sizing: There are multiple sizes you can use for your Facebook page. We recommend 1200 x 900 or 1200 x 628.
  • Highlight what makes you different: You’re competing with a lot of other brands and people on the Facebook news feed. How can you use your graphics to stand out?
  • A picture is worth 1,000 words: Often you can share a lot about your blog post without having to say a lot in the caption. Tell more of your story in the graphic than in the caption.

P.S. Give us a follow on Facebook!

Twitter

You only have 140 characters to share your blog post on Twitter, so graphics are a great way to tell more of the story without dipping into the character limit. You know the saying a picture is worth a thousand words? It’s totally true, especially with Twitter!

Did you know that tweets with an image averages a 35% boost in retweets?

Here’s what you’ll need for Twitter graphics:

Graphic to promote blog post:

Branding Twitter graphics

Graphic to promote blog post with content upgrade:

What makes a great Twitter graphic?

  • Ideal sizing: 800 x 320 or 506 x 253
  • Congruent with your brand: Again, incorporate your branding into your images.
  • Eye catching images: Make your blog title stand out by using bold text.

P.S. Give us a follow on Twitter!

Struggle with creating graphics? We got you covered!

Canva social media templates from Bluchic

If you struggle with creating graphics for your brand but aren’t able to afford to outsource your graphic design, we’ve got just the product for you, our new Canva Social Media Templates!

This package includes professionally designed Canva Social Media Templates for 15 of the most popular types of graphics you need:

  • Facebook Cover
  • Twitter Header
  • Instagram Webinar
  • Instagram Quote
  • Instagram Post
  • Instagram Post w/ Content Upgrade
  • Pinterest Post
  • Pinterest Post w/ Content Upgrade
  • Instagram Stories Post
  • Instagram Stories Post w/ Content Upgrade
  • Instagram Stories Webinar
  • Instagram Stories Quote
  • Facebook & Twitter Post
  • Facebook & Twitter Post w/ Content Upgrade
  • Content Upgrade Button

Each template includes 3 variations to give your social media a distinct, but consistent look.

We’re offering a discounted launch price of $39 for all of these templates until May 31. After that date, it will increase to $49.

Head on over to our shop to read more about our templates and to purchase!

I’m Kathie of Bluchic, and together with my husband I create stunning, feminine WordPress themes for female entrepreneurs and bloggers since 2012 when we noticed a gap in the market for WordPress themes that looked as good as they functioned.

Follow on Twitter l Instagram l Facebook l Pinterest

How to Optimize Your Images for SEO

How to optimize your images for SEO - tips on how to save, name, and upload images to maximize the SEO benefits for your blog or online business.

Having images on your website is a big deal.

Humans process images 60,000x faster than text.

As online business owners, we know that a picture is worth a thousand words.

We know we have to invest in high-quality images to help take our website and online presence to the next level… which is why we take spend time and money to find the perfect images to reflect our brand, right?

But when it comes to optimizing those images, we usually drop the ball.

 “According to Raven Tools, 78% of SEO issues are related to images.” — That’s a BIG percentage. 

Learning how to optimize your images for SEO is a win-win.

Search engine bots can’t “read” images, so if they can’t “read” an image, they have no way of knowing what the image…is an image of.

When you start optimizing your images for SEO, you make it easier for those search engine bots to know what your images are.

When they know what your images are, they can show them in Google Image search results, as well as help reinforce the overall topic of your content so Google can better show it to your ideal audience.

So how do we avoid being part of that percentage and start optimizing images to HELP our SEO instead of hurt it?

Here are 5 ways to optimize your images for SEO:

  1. Reduce the Size of Your Images:

If you’re uploading your high-resolution images to your website, you’re not only hurting your image SEO, you’re making your website slower.

When you upload a 3000 pixel wide image to your blog post, you’re making the browser work 2x harder. The browser has to first upload the original 3000 pixel wide image, THEN it has to re-load the image sized down to fit the area that it’s uploaded too.

So, for example, if the width of your website content is 800 pixels, your visitors browser has to load the 3000 pixel image AND the 800 pixel image. Now multiply that process by the number of images you have on that webpage…..see how that can turn into a pretty monstrous problem?

Before you upload ANY image to your website, double check to see what size you’re going to need. If it’s going to be in your main content area, maybe you only need it to be 600 pixels wide. If you’re uploading it to your sidebar, maybe you only need it to be 300 pixels wide.

  1. Use Descriptive File Names:

By default, WordPress and Squarespace use your image file name as the Title of your image when you upload it to your website. So instead of having to go back every-single-time you upload an image, to adjust the image title, get in the habit of naming your images descriptively.

Typical file names are a jumbled mix of letters and numbers, like “DSC00829.jpg”. If you don’t change that file name OR the image title when you upload that photo, you’re not giving search engine robots ANY indication of what that image is showing.

Google can’t “read” images so it uses the file name and other data to be able to tell what the image is all about.

Image titles use hyphens-in-between-the-words-to-tell-search-bots-where-spaces-are-supposed-to-be. So when you’re naming your images, use hyphens, not underscores_like_this.

If you don’t remember to save your image with a descriptive file name BEFORE you upload it to your website, make sure you’re changing the “Title” before you leave that image upload page.

  1. Run the Image Through an Optimizer:

Image optimizers strip the image of unnecessary information like camera details, metadata, color profiles, embedded thumbnails, etc . By doing this it decreases the size of your image, without affecting the quality of it.

You can use a WordPress plugin like WP Smush It to bulk compress or automatically compress images when you upload them to your website.

If you have a Mac, you can download this app that’s a super easy drag-and-drop: ImageOptim (this is the one I personally use).

Or you can take advantage of a free online image compressor like TinyPNG or Optimizilla.

  1. Add Unique ALT Text:

ALT stands for “Alternative Text”. This ALT text will appear on your website in place of the image if for some reason the image cannot be loaded. It helps explain the image in a text format. ALT text is insanely useful for search engine bots and people with screen readers to help them understand what your image is all about.

By default, WordPress will NOT include ALT text when you upload an image, so it’s your job to take the time and manually add this information.

Be as descriptive as possible and add in the keywords and key phrases for the page that the image is going to display on (since the image and content should be related, this shouldn’t pose an issue. More on that next!)

Google even admitted they put a higher SEO importance on ALT text (Google rarely admits to SEO rules and importance, so I’d take this one pretty seriously!)

Don’t keyword stuff… Google hates that, and it could end up flagging your content, instead of helping it. For example, if you’re writing a piece of content about a new pizza your restaurant is serving, you’ll want to add an image of the pizza and give it an ALT text like this: “new gluten free pepperoni pizza Buffalo BY by Mariahs Pizzeria” – It’s SUPER descriptive and even includes local keywords.

Don’t do this: “Gluten free pizza pepperoni pizza Buffalo NY best pizza pizza pizza pizza pizza”

Also, you don’t have to add hyphens to the ALT text.

  1. Make Sure Your Image is Relevant:

When you’re choosing images for your website or blog post, make sure they’re relevant to the content they’re sharing a page with. I mentioned in the introduction that you’ll up the odds of Google knowing what your page content is about if your using related images.

Being the most popular search engine on the internet, Google keeps it real.

They don’t want to show their user’s misguided or irrelevant information.

They want people to find solutions and answers to their problems as quickly, and accurately as possible.

If you’re using images and visuals to help emphasize the point of your content, Google loves that.. what they don’t love is random images and visuals that end up confusing users.

Search engine optimization can be quite tedious, especially when you’re getting started, but once you have the foundation of it down, all it takes is the right habits to keep it moving in the right direction.

Learn about the 7 Types of Content that Increase Website Traffic & Improve SEO.

 

About the Author:
Mariah Magazine is web designer and developer that focuses on helping clients improve their website and online presence. Since the internet world is such an elaborate tool, especially for online businesses, she specializes in helping people relate to their target audience and getting their website to work smarter, not harder.

Website: https://mariahmagazine.com

Find Mariah on Pinterest | YouTube | Instagram | LinkedIn

 

How to Write an Epic Pinterest Bio

How to write an epic Pinterest bio - tips for optimizing your Pinterest profile to attract new followers and subscribers. A guest post from Moms Make Sense.

With any introduction, you want to make an impact and great first impression! You want them to remember you and to catch their attention. For Pinterest, this is introduction is your bio. In this section of your profile you get the opportunity to introduce yourself and your business.

When the viewer sees your Pinterest bio and they should instantly see who you are and what you represent. It only takes a few seconds to make a first impression. In these seconds the pinner will decide whether you are someone they should follow or not. You need to maximize this time to stand out!

For one of my clients, I was able to help their tiny following of fewer than 300 followers average over 20,000 impressions every single day. Today I am going to share with you a few of the strategies you need to create and epic Pinterest bio that will attract more followers, get more repins and direct more traffic to your site.

Optimize Your Pinterest Profile

LOGO OR PHOTO

Your profile picture is very important. This is the face of your brand on Pinterest. It’s the first thing that people see when they visit your page and it’s the first to make an impression. I recommend having the same profile image across all social media accounts. This unifies your brand and helps followers to remember you.

If you are a selling a physical product or have the account exclusively for your business you can use your logo as your profile photo. If you are a blogger, get more creative! Color and composition are very important. Your photo should not be a bathroom selfie! Have bright, crisp colors that will make you pop. This will reflect who you are and what your blog is about.

BRAND NAME, PERSONAL NAME OR BUSINESS NAME

If you have converted your account to a Pinterest business account you have the option to list your business name instead of first and last name as it would be on a personal account.

Whether you use your brand name or a business name, make sure it is complete and catches people’s attention.

If you are a business you can simply list your business name. If you are a blogger I recommend listing your name followed by a line and then your blog name or industry related keywords. Using SEO friendly keywords is important here because this helps you be more visible when people search for a specific topic.

WRITING YOUR BIO

Pinterest only allows you to write up to 160 characters for your bio. It is important to write a tagline that is short and sweet. It has to describe you simply and strategically so people will get who you are right off the bat. Don’t beat around the bush or try too hard to be unique, just be yourself. Speak to your audience and convey your message as naturally as possible.

Pinterest is not like Instagram or Twitter where hashtags are a priority for being seen. Pinterest finds the keywords you place in your bio, descriptions and boards to help users find you. Focus more on including a bio with rich keywords. If you can’t help yourself from using hashtags only use them when you have a specific name or brand you want to promote.

Pinterest-course-optin-graphic-625

LINK YOUR WEBSITE AND VERIFY YOUR PINTEREST ACCOUNT

Your Pinterest account needs to be linked to your website. By verifying this you are able to have your website function as a clickable link in your bio. This will direct pinners to your website which means more page views, sales, and subscribers. Having this builds trust and therefore you can develop a better business and personal relationship.

ADD OTHER SOCIAL MEDIA ACCOUNTS

The only social media account I suggest linking is Twitter. People can quickly click through, and follow to be updated daily about you and your business. You can connect to any of your Twitter accounts whether they are business or are personal accounts.

You should not connect Pinterest to your Facebook account. If you link your Facebook page it will automatically link it to your PERSONAL Facebook page. Pinterest hasn’t made it available for people to connect directly to their business page or product page on Facebook. I recommend maintaining some separation between your business and personal life.

ADD A CALL TO ACTION (CTA)

A call to action, or a CTA, is a link that you add to your bio that will directly send viewers to a targeted place on your website. I recommend including a call to action followed by a short link to a content upgrade or another incentive you have on your website. For example, I have the link to my free Pinterest Course. That way you can convert your Pinterest followers into email subscribers.

Alright, beautiful ladies! Does your profile meet the six criteria? Remember to have fun with it and be creative then your following will grow in no time!

If you want to learn more about my Pinterest strategies come hang out with me on my website Moms Make Cents or check out my FREE Pinterest course for bloggers and online biz owners!

Pinterest-course-optin-graphic-625

[ezcol_1half][/ezcol_1half] [ezcol_1half_end]

McKinzie is a chocolate addict, Pinterest obsessed and loves all things Tina Fey. She is wifey to Devin, Mama to Tyler, and the blogger behind Moms Make Cents. McKinzie empowers women by teaching them how to build businesses, market their products and understand their finances as entrepreneurs. 

Visit her WEBSITE

Follow her on PINTEREST / TWITTER / INSTAGRAM / FACEBOOK[/ezcol_1half_end]

Enter your email address and click the button below to get the free guide!
Enter your email address and click the button below to get the free checklist!
Enter your email address and click the button below to get the free worksheet!
Enter your email address and click the button below to get the blog content planner!
Enter your email address and click the button below to get 10 free stock photos!
Enter your email address and click the button below to join the free challenge!
Enter your email address and click the button below to join the free course!
Enter your email address and click the button below to get the calendar!
Enter your email address and click the button below to join the free course!
Enter your email address and click the button below to get the worksheets!
Enter your email address and click the button below to get 5 free floral stock photos!
Enter your email address and click the button below to get the free questionnaire!