How to Write an Epic Pinterest Bio

How to write an epic Pinterest bio - tips for optimizing your Pinterest profile to attract new followers and subscribers. A guest post from Moms Make Sense.

With any introduction, you want to make an impact and great first impression! You want them to remember you and to catch their attention. For Pinterest, this is introduction is your bio. In this section of your profile you get the opportunity to introduce yourself and your business.

When the viewer sees your Pinterest bio and they should instantly see who you are and what you represent. It only takes a few seconds to make a first impression. In these seconds the pinner will decide whether you are someone they should follow or not. You need to maximize this time to stand out!

For one of my clients, I was able to help their tiny following of fewer than 300 followers average over 20,000 impressions every single day. Today I am going to share with you a few of the strategies you need to create and epic Pinterest bio that will attract more followers, get more repins and direct more traffic to your site.

Optimize Your Pinterest Profile

LOGO OR PHOTO

Your profile picture is very important. This is the face of your brand on Pinterest. It’s the first thing that people see when they visit your page and it’s the first to make an impression. I recommend having the same profile image across all social media accounts. This unifies your brand and helps followers to remember you.

If you are a selling a physical product or have the account exclusively for your business you can use your logo as your profile photo. If you are a blogger, get more creative! Color and composition are very important. Your photo should not be a bathroom selfie! Have bright, crisp colors that will make you pop. This will reflect who you are and what your blog is about.

BRAND NAME, PERSONAL NAME OR BUSINESS NAME

If you have converted your account to a Pinterest business account you have the option to list your business name instead of first and last name as it would be on a personal account.

Whether you use your brand name or a business name, make sure it is complete and catches people’s attention.

If you are a business you can simply list your business name. If you are a blogger I recommend listing your name followed by a line and then your blog name or industry related keywords. Using SEO friendly keywords is important here because this helps you be more visible when people search for a specific topic.

WRITING YOUR BIO

Pinterest only allows you to write up to 160 characters for your bio. It is important to write a tagline that is short and sweet. It has to describe you simply and strategically so people will get who you are right off the bat. Don’t beat around the bush or try too hard to be unique, just be yourself. Speak to your audience and convey your message as naturally as possible.

Pinterest is not like Instagram or Twitter where hashtags are a priority for being seen. Pinterest finds the keywords you place in your bio, descriptions and boards to help users find you. Focus more on including a bio with rich keywords. If you can’t help yourself from using hashtags only use them when you have a specific name or brand you want to promote.

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LINK YOUR WEBSITE AND VERIFY YOUR PINTEREST ACCOUNT

Your Pinterest account needs to be linked to your website. By verifying this you are able to have your website function as a clickable link in your bio. This will direct pinners to your website which means more page views, sales, and subscribers. Having this builds trust and therefore you can develop a better business and personal relationship.

ADD OTHER SOCIAL MEDIA ACCOUNTS

The only social media account I suggest linking is Twitter. People can quickly click through, and follow to be updated daily about you and your business. You can connect to any of your Twitter accounts whether they are business or are personal accounts.

You should not connect Pinterest to your Facebook account. If you link your Facebook page it will automatically link it to your PERSONAL Facebook page. Pinterest hasn’t made it available for people to connect directly to their business page or product page on Facebook. I recommend maintaining some separation between your business and personal life.

ADD A CALL TO ACTION (CTA)

A call to action, or a CTA, is a link that you add to your bio that will directly send viewers to a targeted place on your website. I recommend including a call to action followed by a short link to a content upgrade or another incentive you have on your website. For example, I have the link to my free Pinterest Course. That way you can convert your Pinterest followers into email subscribers.

Alright, beautiful ladies! Does your profile meet the six criteria? Remember to have fun with it and be creative then your following will grow in no time!

If you want to learn more about my Pinterest strategies come hang out with me on my website Moms Make Cents or check out my FREE Pinterest course for bloggers and online biz owners!

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McKinzie is a chocolate addict, Pinterest obsessed and loves all things Tina Fey. She is wifey to Devin, Mama to Tyler, and the blogger behind Moms Make Cents. McKinzie empowers women by teaching them how to build businesses, market their products and understand their finances as entrepreneurs. 

Visit her WEBSITE

Follow her on PINTEREST / TWITTER / INSTAGRAM / FACEBOOK[/ezcol_1half_end]

5 ConvertKit Automation Rules That Save Time + Increase My Revenue

 How I use ConvertKit automation to save time and increase revenue for my online business. Learn these helpful email marketing hacks to make more money from your small business or blog on autopilot!

Raise your hand if you could use a few more hours in your week to work more / sleep more / binge watch Netflix more?

Raises hand.

I don’t know about you, but as a busy solopreneur I’m always looking for ways to save time – because there are always more things on my to-do list (also I really, really enjoy naps). I’ve shared 5 ways to save time on social media + 5 tips to save time creating blog posts and today I’m sharing 5 ConvertKit automation rules that save time AND increase my revenue!

AUTOMATION VS. SCHEDULING

A quick note – something that really bothers me is when people confuse scheduling with automation.

In relation to online marketing – scheduling means you’re doing the work / creating or curating the content and setting it up to publish or be shared at a later time. Scheduling saves time because it reduces context switching, allows you to batch related tasks, and prevents you from having to keep up with #allthethings throughout each day.

Automation, on the other hand, means setting something up once so it’s done automatically over and over again. It’s the best form of set it and forget it (i.e. a busy solopreneur’s favorite thing)!

For example, adding tweets to your Hootsuite publisher is scheduling. Adding tweets to your Edgar library is automation because they get shared over and over again. Similarly, adding pins to your Tailwind queue is scheduling, setting up pins to “loop” on Boardbooster is automation.

Moving on…

WHY AUTOMATE?

It saves time – If I have the choice to manually do something over and over again or set it up once to run on autopilot – I’m probably going to pick autopilot. There are only so many hours in the day and there are a lot of other things I want to do with them #timeismoney

It streamlines workflow – There are probably a ton of “small” things that need to happen on a regular basis to keep your business rolling along, but it’s easy for “small” things to slip through the cracks unless there is a real system in place for getting them done. Automating these little things can not only make your life easier, but it will also ensure that they always get done!

It increases sales opportunities – Most people don’t have time to be consistently promoting their products / services, consistently following up with leads, or consistently sending sales pitches. Except everyone does, IF you use automation! There are a lot of different things you can automate in your online business, but in this post I want to specifically talk about how I use email automation to save time AND increase my revenue!

Free guide to creating irresistible email opt-in freebies

EMAIL AUTOMATION WITH CONVERTKIT

Since last Fall, I’ve used ConvertKit as my email marketing service (you can reach why I switched from MailChimp to ConvertKit in this post) – it’s not a perfect system but it makes a lot of things really easy to do – including automation! I have over 50 different automation rules set up (mostly because I have a lot of different opt-in forms), but here are a few examples of automations that not only save time, but also increase my revenue on autopilot!

Opt-in to free resource >> Add to email sequence

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When people download my free stock photos, they automatically get added to an email sequence that introduces them to the Styled Stock Society (paid membership) and invites them to join. Over 15% of people who receive these emails click through to learn more about the Styled Stock Society and over 10% end up becoming members – all because I set up a simple email sequence that works on autopilot!

I have similar sequences set up for any opt-ins that related to paid products – for example, if someone downloads my Ultimate Guide to Hashtags, they get added to an email sequence that eventually introduces them to my Instagram course. They keyword there is eventually – if someone is new-to-me, they’re likely to purchase a paid course right away. I think it’s important to provide a lot of value through free content before earning the right to sell to someone (I have a free Instagram course, free Instagram challenge, 6 value-packed blog posts, and have held several free Instagram webinars).

If you have any sort of evergreen product / course / membership program – having an email sequence in place is SO important if you want to make consistent sales!

Opt-in to free resource >> Add interest tag

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Your email list is only good if it’s targeted – you can have 5,000 people on your list who opted in because they wanted free stock photos, but if you are trying to sell them mindset coaching, I’m guessing that not many people on that list are going to sign up! To keep track of who is interested in what on my email list, I have several rules set up to auto tag subscribers when opt-in to various lead magnets. Since ConvertKit is subscriber-based and not list-based (like Mailchimp), this is an easy way to filter my subscribers based on interest so I can share relevant content with them.

Click a link >> Add interest tag

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Another way I use automation rules to determine subscriber interests is by setting up “link triggers” so that when someone clicks on a link in an email, a tag is automatically added. In this example, anyone who clicked on a link to my Glam Your Glam sales page in an email gets tagged because (I assume) clicking on that link indicates they are potentially interested in the course. From there, I might decide to send anyone who is tagged with a particular product interest a special offer or I might add them to a different email sequence. It’s another layer of targeting that can be particularly helpful during a launch period when I don’t want to annoy everyone with sales emails.

Purchase a product >> Remove from funnel

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Speaking of not annoying people with emails, I also set up automations so that when someone makes a purchase as a result of an email sequence, they get removed from the sequence so that they don’t continue to get sales emails. In this example, anyone who enrolls in Glam Your ‘Gram is removed from my Instagram funnel so I don’t continue to pitch them the course. ConvertKit easily integrates with Teachable (where I host my courses) and SendOwl (what I use for digital products / memberships) so it’s easy to automatically tag customers as well!

Opt-in to a free / low-priced offer >> Offer a paid upgrade

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Last but not least, I also use automation to offer “upsells” to any offer where there are multiple price points. For example, when someone joins my free Instagram challenge, they receive a welcome email that also reminds them that they can upgrade for a small fee to get immediate access to all 14 challenge lessons right away. Approximately 5% who join the free challenge decide to upgrade to the FAST TRACK version, so that’s a nice little revenue stream that works on autopilot!

So those are just a few automation rules that I have set up to save time and drive more revenue, but there are so many other possibilities! Here’s a screenshot of some of the other possible combinations you can set up using ConvertKit:

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I’d love to hear how you’re using automation to save time in your business, and if you have any questions about ConvertKit automation – let me know in the comments! 

Free guide to creating irresistible email opt-in freebies

 

Expert Tips On Getting Clients From Instagram

Instagram isn't just for pretty pictures or product-based businesses. 5 experts share tips on getting clients from Instagram - plus beginner mistakes / what NOT to do!

I recently realized that usually, when I hear someone say “I don’t know what to post on Instagram” – it’s someone with a service based business. It’s easy to come up with ideas for Instagram photos when you have products, but for service-based businesses – it’s not always so obvious what we should be doing. BUT – that definitely doesn’t mean that you can’t get clients from Instagram (I’ve shared my thoughts on this myth before) – the majority of my clients over the past several months have found me through Instagram and I know that I’m not alone!

I asked a few fellow biz owners (and all around awesome gals!) how they use Instagram to attract potential clients and also what mistakes they made in the beginning that might have prevented them from getting potential clients – here’s what they had to say:

AlishaJohns

On getting clients from Instagram…

As a social media strategist, stylist & photographer, Instagram acts as a working portfolio to help attract potential clients. It is the perfect platform to not only display the creative work that I’m producing, but also to interact with the potential clients who may appreciate it the most. The hashtags that I use, and the community that I have built all support a bright, happy, and colorful brand aesthetic, and those are exactly the type of clients who reach out to me saying that they saw my work on Instagram and would love to work together somehow. I also frequently include a call to action to “click to the link to in my profile to…” which increases site traffic and ultimately leads to more inquiries.

But in the beginning… 

At the very beginning, I didn’t realize the importance of having my email address listed in my profile description, I assumed clients would just visit my website if they wanted to get in touch, and that was definitely a mistake. Having my email address listed nearly doubled the number of inquiries I was receiving from potential clients, especially for influencer related work.

Visit Alisha’s website + follow her on Instagram (photo credit: @asiacrosonphotography)

HollyMeyer

On getting clients from Instagram…

Instagram is one of my favorite social media platforms because it’s incredibly visual, which works to my advantage as a graphic designer! It has sort of become my mini portfolio. I use Instagram to showcase client branding + web design projects, my own personal projects (i.e. free downloads + courses), and mood board inspiration. I also use strategic hashtags to get more eyes on my posts from dream clients. Doing this has helped me book a custom web design project and more inquiries about my services.

But in the beginning… 

The biggest mistake I made in the beginning was not posting relevant work on Instagram. I was mostly using Instagram to document life and realized that if my audience doesn’t SEE the type of work I do, they’ll have no idea what kind of services I offer. Of course, I don’t post work all the time. I still like to mix in some personal posts or styled desk shots here and there. But I noticed a huge difference in my ability to attract and book clients when I started sharing more of my design projects.

Visit Holly’s website + follow her on Instagram (photo credit: Amy Paulson Photography)

 

Louise Henry Solopreneur Sidekick

On getting clients from Instagram…

I started seeing real traction in my business once I started writing as though I was talking to my best friend! It’s a simple tip – but really works! By doing this, my followers get to know me and I’m able to establish a deeper connection with them. I also make sure to deliver as much value as I can before they are a client (inspiration, advice & humor work particularly well on Instagram). I believe the visual aspect of Instagram shouldn’t be overlooked either – it says a lot about you. A potential client can get a feel for your knowledge, style and personality – all from your feed! Once I realized this and wasn’t afraid to be myself, Instagram became a main driver of clients for me!

But in the beginning… 

When I first started out, I thought that I was “engaging” simply by liking lots of photos! As soon as I made the switch to genuine comments, I saw a tremendous increase in connections made. It can be tempting to go for the “quick like” method because you feel as though you’re accomplishing more, but it is truly not nearly as effective! Focus on quality, not quantity, in order to get clients.

Visit Louise’s website + follower her on Instagram

SarahShuttle

On getting clients from Instagram…

I post consistently with on-brand content, and I include my own work every day because potential clients need to see what they’re getting! I also always ask a question in my caption – starting engagement and forming a relationship is much more likely to turn a potential client into a definite!

But in the beginning… 

I had no ‘organic’ followers. I relied on ‘follow for follow’ ladders which meant the majority of people weren’t my target audience and weren’t actually interested in my content or work, they just wanted to boost their own following.

Visit Sarah’s website + follow her on Instagram

So there you have it – Instagram is NOT just for product-based businesses! If you have additional tips for finding or attracting clients on Instagram, share them in the comments!

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