Moo (30% off with code CYBER2016) – Need new business cards? Moo is my go-to for beautiful and affordable business cards for both myself and Mochi. Splurge on the luxe cards – they’re worth it! (expires 11/27).
ConvertKit (get 1 month free + bonuses) – I’ve been happily using ConvertKit for over a year now and highly recommend it for anyone looking for an email marketing provider! They normally don’t offer a free trial but during their cyber Monday promotion you can get your first month free PLUS a free month of Edgar (what I use for social media scheduling), a free month of Teachable (what I use for my online courses), and other bonuses you can find out more about right this way!
Bluchic(40% off with code CYBERBC) – Upgrade your website with one of Bluchic’s feminine WordPress themes. All of their themes are gorgeous – you really can’t go wrong with any of them! (ends 11/28).
FOR YOUR WORKSPACE
Shopbop (buy more, save more – get up to 25% off with code GOBIG16) – Shopbop is one of my favorite resources forhome accessories / props plus 80% of my wardrobe. This is a great sale to stock up on presents for everyone in your life – including yourself! (ends 11/28)
Anthropologie (20% off with code STACKS) – Anthropologie’s home section is basically the stuff my Instagram-worthy-office dreams are made of. I may have a few too many things in my cart already…
FOR YOUR LIFE
Truffle (25% off with code GETGIFTING) – I swear by Truffle pouches + clutches to keep #AllTheThings organized in my bags + in my life.
The Bouqs (up to $30 off with code CYBER30) – The prettiest bouquets for the holidays (or just because!) delivered right to your door – I’m currently crushing on all the ranunculus.
I’ll be updating this post as new deals are added on Monday! What can’t miss sales are you taking advantage of this year?!
A lot of business of owners “hate” marketing, but if you want customers / clients who are not your mom – it’s pretty much required. While marketing isn’t exactly rocket science, it’s more than just pretty pictures and strategically placed fonts – it’s how you communicate your value and build relationships with potential buyers. There’s not a single “right” way to go about your marketing, but there are a few things you should definitely avoid!
5 REASONS YOUR MARKETING ISN’T WORKING
1) You don’t have a target audience
Marketing to “anyone with money” is not a thing. I’ve shared my thoughts on defining your target audience before, but I promise you – having a target audience will help you tremendously when it comes to your branding, your marketing strategy, your copy, and the products / services you offer.If you’re trying to appeal to everyone, you’re probably appealing to no one – so the more specific you can be in terms of who your product/service is for, the better!
Marketing without a target audience is really just putting stuff out into the world and hoping someone will buy it. I’m pretty sure that NO ONE would agree that’s the best marketing strategy – or is that even a strategy at all???
You can spend hours and hours on “marketing” but if you don’t have a strategic plan, you could be wasting a ton of precious time! You can’t just post whatever you feel like on social media or spend hours taking pretty flatlays or writing blog posts or creating free downloads without a goal in mind. Your marketing actions should always have a purpose, and you should be leading your customers down an intentional path.
FIX THIS:Think about your client / customer journey – for example, most of my clients find me on social media. Either they come across my Instagram and click through to an opt-in form or they come across a pin that leads to one of my blog posts. From there, most people read a blog post or two and then may opt-in to my email list via a content upgrade or some other free offer. Once people are on my email list, they get a series of emails (depending on how they opted in) and eventually get pitched my paid products / services.
I find it easier to work backwards from your end goal (whatever you are selling) and reverse engineer your content paths. Mapping out a strategic plan will not only help you figure out what content you need to create and share, but it will also keep you on track to actually accomplish your goals.
3) You plan but don’t take action
What’s worse than not having a strategic plan? Actually taking time to make a plan and then not taking action. You can research and strategize and plan for months, but if you don’t take action – you fail before you even get started. It’s easy to get caught up in doing everything “just right” – trust me, as a recovering perfectionist (and former financial planner), I’ve spent wayyyyy too much time on “perfecting” plans – but in reality there’s no such thing as a perfect plan.
FACT: Some things will not go as planned. FACT: You need to learn to adapt. FACT: It will all be ok.
FIX THIS:Set aside time each week specifically for marketing activities. Put it on your calendar. Find an accountability buddy. Do whatever you need to do to make sure you’re dedicating time to taking ACTION rather than just making to-do lists. If taking action is holding you back, I recommend setting specific goals to help move the needle forward – for example, instead of putting “do guest blog posts” on your to-do list, set a goal to pitch 5 different websites with specific guest blog post ideas. Instead of scrolling through Instagram and liking pretty photos, set a goal to connect with 10 potential clients and actively engage with their content leaving meaningful (not spammy!) comments.
MARKETING ISN’T SOMETHING YOU CAN DO FOR A HOT MINUTE UNTIL YOU GET BUSY + FORGET ABOUT IT.
For 99.9999% of people, success doesn’t happen overnight. If you’re not showing up consistently to connect with your audience, to build brand awareness, and to promote your products / services – then you’re doing yourself and your business a disservice. Consistency breeds credibility. Marketing isn’t something that you can do for a hot minute until you get busy and forget about it. Only a fraction of your audience is seeing your social media posts or reading your blog posts or opening your emails – so if you’re not being consistent, you’re not maximizing your reach.
If you “know” me at all, you should have seen this one coming (I’m an analytics NERD) – the only way to really know if you marketing is “working” is to track your results.
FIX THIS:Use the available tools to track your marketing activities – each social media platform or scheduler has it’s own analytics, you should set up google analytics for your website / blog, and your email marketing service probably has it’s own built in analytics as well.And for your analytics to be relevant, you need to establish specific goals – so for example, if one of your goals is to use Pinterest to drive more traffic to your website, then you should be tracking your referral traffic from Pinterest and identifying which pins / boards / etc. are driving the most traffic to your website so you can do more of what works and less of what doesn’t.
I previously shared that I prefer batching tasks, and taking photos for instagram is one of the things that I tend to do in batches to save time. Also, since my “ideal” natural lighting happens mid day, taking a lot of photos at once helps me to get more consistent (and better) lighting. Throughout the week I might share photos of things that are more “in the moment” like when there’s a really pretty sunset or a cute photo of my dog, but most of my photos are taken ahead of time.
For me, instagram is a curated gallery / highlight reel of my life and behind the scenes look at my business, so I’m very intentional about which photos I decide to share.
Whether your styling your photos for instagram or your website, it’s helpful to have a prop box of items on hand to help you create more interesting photos. To build your own prop box, think about what types of items you already have around your home and gather them together in one place. From there, you can start to purchase additional props within your niche – for example, I work with a natural beauty brand that incorporates a lot of “natural” elements like flowers and greenery to complement their products.
Often I want to take a photo of a particular product like lipstick orjewelry, and having things like trays and coffee table books around helps to make my photos less blah. I try to only buy “props” that are things that I will actually use in real life and that relate to my brand – so you’ll primarily see polished, feminine, and modern accents in black / white / gold / pink anywhere that’s associated with wonderfelle.
PROPS + BACKGROUNDS
You can find almost anything on Amazon, Target, or Etsy – but one of my favorite resources for stylish Instagram props is Shopbop, specifically for their curated collection of small home accessories + gifts.
For specific props here are a few ideas that you can use for styling flatlays or behind the scenes shots:
Office supplies (pretty pens + pencils, notebooks, planners, folders, paper clips, scissors, post it notes, notecards, stationery, etc.). Find fun office supplies at:
Small home accessories + kitchenware (candles, trays, coffee table books, picture frames, decorative objects, coasters, plates, glasses, mugs, bar accessories, etc.) A few great places to find home accessories include: