How to Brand Photos for Your Business

How to brand photos for your online business or blog

Branding is the key to differentiating yourself from hundreds of people who are doing the same thing that you do or selling the same thing that you sell.

It’s about providing an experience and presenting your offerings in a way that makes your audience feel like they know you. Brand photos also help to create a recognizable brand so that when people come across your business online, they remember you. Your brand photos play an essential part in your overall visual branding and help to build the know / like / trust factor with your potential clients and customers over time.

How to Brand Photos for Your Business

Know Yourself First

If you think your brand is just a logo or some colors and a tag line, you’re wrong. When you’re a small business owner, solopreneur, or blogger you are your brand. Think about the way you speak, connect, and relate to other people. All of that is part of your brand. Your personality should come through in your brand images. If you’re funny and sarcastic or warm and friendly, think about how that comes across to your audience and how you can illustrate that visually. Your brand photos should help people visualize what it might be like to work with you / hang out with you / be IRL besties with you. How can your potential clients begin to like you if they don’t know who you are? 

Know Your Audience

Other than knowing yourself, knowing your audience is a key component to branding your images. You have to understand who you are trying to attract. If you don’t have a specific audience in mind and you’re trying to relate to everyone – you probably aren’t relating to anyone. Think about the people you actually want as your customers and clients. Defining your target audience is an essential step in the building of your brand and business. 

When you’re clear on who your target audience is, you can create brand photos with them in mind. You can show how your product will fit into their lifestyle or what their life might look like after they work with you. You want your clients to be able to picture themselves interacting with your products and services. By understanding your audience, you’ll be better able to attract and relate to them through your visual content.

Define Your Style

Keeping your personal brand and audience in mind, think about how your visual style can showcase your personality but also attract your target audience. Start with a Pinterest board and pin 10-20 images that really appeal to you and fit the vibe of your brand. Then try to narrow down your style to two or three adjectives that really convey your brand visually. All of your images should then reflect these adjectives. If your brand is ‘bubbly and colorful’ or ‘neutral, minimal, and organic’, keep these words in mind whenever you are taking photos (or having photos taken!) for your business.

Understand Your Goals

Think about how are you are actually using or going to use your photos for your brand.  Will you be using brand photos on your website or blog, social media, print marketing, or advertising? You’ll want to make sure that your visual content helps you achieve your goals on whatever platform(s) you’re on.

If you’re using your brand photos on your website for example, think about how specifically you’re using those images. What feelings do you want your audience to have when they come across your website? You might have a hero image that calls attention to specific products or images on your about page that illustrate who you are. Do you need horizontal images or vertical images? Do you need a lot of white space for text? Determine specifically how your photos will coordinate with the rest of your website and brand elements before you create photos for your brand. Having this forethought may save you a lot of trouble in the long run!

Be Consistent

Consistency breeds credibility. People like to know what to expect. You want to send a consistent visual message to your audience so when it comes to your brand photos, consistency is key! From the colors you incorporate to the props you use to the way you edit your images – you should maintain a level of consistency to the point that your visual content flows together and your audience can easily recognize your brand photos. If you’re constantly changing things up or incorporating a lot of different styles into your visuals, your audience is going to be confused! Keep things simple and be consistent when it comes to your branding photos for your business.

Do you have other tips for branding photos for your business? Share in the comments!

The 10 Graphics You Need For Every Blog Post To Increase Your Traffic

10 social media graphics you need for every blog post to increase your traffic - plus Canva social media templates to make your life so much easier! These social media graphics are perfect for bloggers or female entrepreneurs who want to grow their blog traffic.

We all know we live in a world where visuals reign king, but do you know exactly how important your business’s visuals are?

Social media graphics are often added in as an afterthought, but business owners should not be thinking that way. Your visuals can be the first touch a potential customer sees of your brand and if it doesn’t resonate with them they will quickly move on.

You can create a killer impression with the graphics you use on your social platforms, but you have to make sure you’re including all of the graphics for each of your blog posts to get maximum exposure.

In this post, we share the 10 graphics you need to be using for every blog to increase traffic, generate more leads, and make more sales for your business. Sound like a good idea to you? Great, let’s get started!

The 10 Graphics You Need For Every Blog Post To Increase Your Traffic

Pinterest

Let’s start with the most visual platform of them all: Pinterest.

There are two primary graphics you’ll need for Pinterest…

Graphic to promote your blog post, like this one:

Canva social media templates for female entrepreneurs and bloggers

Graphic to promote your blog post that features a content upgrade, like this one:

social media branding

You can also include “hidden” Pinterest graphics within your post that only show up for people if they click the “pin it” button while reading your post.

You can hide a graphic by inputting the following code in the HTML of your blog post:

<div style=”display: none;”><img src=”YOUR LINK HERE” /></div>

What makes a great Pinterest graphic?

  • Ideal sizing: 800 x 1200 is the recommended size for Pinterest pins. Vertical pins attract more clicks and traffic than horizontal pins.
  • Easy to read text: People are scrolling through Pinterest at lightening speed, so you want to stand out and use easy to read text so your ideal audience will stop and click through your pins.
  • Congruent with your brand: Utilize your brand colors and logo within your Pinterest graphic. This will help people scrolling to recognize your brand immediately.

P.S. Give us a follow on Pinterest!

Instagram

Now let’s focus on Instagram.

Instagram has been getting a lot of flack lately (we’ve even scaled back on how often we post because it became all too much) but it’s still an important visual platform that can be a game changer for a lot of businesses.

There are several options for Instagram graphics:

Instagram square:

branding social media graphics on Instagram

Instagram post with content upgrade:

Instagram canva templates for bloggers

Instagram story:

Instagram story with content upgrade:

What makes a great Instagram graphic?

  • Ideal sizing: 1080 x 1080 is what you’ll want to use for photos used in your feed. Stories you will want to use 750 x 1334.
  • Call to action: Give your followers a reason to take action and click through to read your blog post.
  • Congruent with your brand: Another place you should be using your branding colors, logo, etc. If you’re consistent across all social networks, people will start to take notice!

P.S. Give us a follow on Instagram!

Related post: How We Use Instagram As A Business (And How You Can Too!)

Facebook

While some business owners have given up on Facebook, the fact of the matter is Facebook is by far the most popular social platform out there. People spend a lot of time on Facebook, so if you want to reach a wide demographic, Facebook is the place to be.

But again, your visuals have to be on point to get noticed. Being one of the biggest platforms means you’re also competing with a lot of other people in the news feed.

Here are the graphics you’ll need for Facebook:

Facebook regular post:

social media templates from Bluchic

Facebook content upgrade post:

Branding social media graphics

What makes a great Facebook graphic?

  • Ideal sizing: There are multiple sizes you can use for your Facebook page. We recommend 1200 x 900 or 1200 x 628.
  • Highlight what makes you different: You’re competing with a lot of other brands and people on the Facebook news feed. How can you use your graphics to stand out?
  • A picture is worth 1,000 words: Often you can share a lot about your blog post without having to say a lot in the caption. Tell more of your story in the graphic than in the caption.

P.S. Give us a follow on Facebook!

Twitter

You only have 140 characters to share your blog post on Twitter, so graphics are a great way to tell more of the story without dipping into the character limit. You know the saying a picture is worth a thousand words? It’s totally true, especially with Twitter!

Did you know that tweets with an image averages a 35% boost in retweets?

Here’s what you’ll need for Twitter graphics:

Graphic to promote blog post:

Branding Twitter graphics

Graphic to promote blog post with content upgrade:

What makes a great Twitter graphic?

  • Ideal sizing: 800 x 320 or 506 x 253
  • Congruent with your brand: Again, incorporate your branding into your images.
  • Eye catching images: Make your blog title stand out by using bold text.

P.S. Give us a follow on Twitter!

Struggle with creating graphics? We got you covered!

Canva social media templates from Bluchic

If you struggle with creating graphics for your brand but aren’t able to afford to outsource your graphic design, we’ve got just the product for you, our new Canva Social Media Templates!

This package includes professionally designed Canva Social Media Templates for 15 of the most popular types of graphics you need:

  • Facebook Cover
  • Twitter Header
  • Instagram Webinar
  • Instagram Quote
  • Instagram Post
  • Instagram Post w/ Content Upgrade
  • Pinterest Post
  • Pinterest Post w/ Content Upgrade
  • Instagram Stories Post
  • Instagram Stories Post w/ Content Upgrade
  • Instagram Stories Webinar
  • Instagram Stories Quote
  • Facebook & Twitter Post
  • Facebook & Twitter Post w/ Content Upgrade
  • Content Upgrade Button

Each template includes 3 variations to give your social media a distinct, but consistent look.

We’re offering a discounted launch price of $39 for all of these templates until May 31. After that date, it will increase to $49.

Head on over to our shop to read more about our templates and to purchase!

I’m Kathie of Bluchic, and together with my husband I create stunning, feminine WordPress themes for female entrepreneurs and bloggers since 2012 when we noticed a gap in the market for WordPress themes that looked as good as they functioned.

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5 Times You Should Hire A Professional Photographer

5 times you should hire a professional photographer for your business - when you're a small business owner or solopreneur you may be DIYing your brand or product photography but here's when you should hire a pro photographer!

Whether you’re just starting out or have been in business for a while, your visual brand is a key part of your online business. When someone comes to your website or finds you on social media or clicks a link to see your products, you want to make a good first impression. You can DIY your photography or use stock photos but if you truly want your brand to stand out with uniquely branded images, there are several times when you should definitely hire a pro!

5 Times You Should Hire a Professional Photographer

When You’re Launching A New Product Line

You’ve been working hard to build a new product line, and the worst thing that can happen is for you to invest a lot of time and money into creating the products… and then be stuck with inventory because no one buys it! Before you launch it, think about what’s going to get people really excited to actually buy the product. When you’re selling online, people can’t touch or try on your product. This makes your visual content that more important. A professional photographer can work with you to ensure that your products are captured in the most visually appealing way for a new product launch so you can focus on selling!

When You Want to Increase Your Sales

If you’re selling products online and no one is buying them, it may be because your products aren’t being showcased in a way that isn’t enticing to potential customers. Your basic product photo should be well-placed on a clean white background. If you’re background is dingy or chaotic, that’s going to distract potential customers from your products. You might also want to add other elements that help customers envision what it would look like to have your products in their place. Professional photographers can help you style your products in a way that will make people actually want to buy them more. This can make a huge difference in having people just scroll past your images on social media or stop and actually click through to shop because they think, “OMG I need this thing right now.”

One of my clients has a luxury tea brand. They were posting basic product photos on their social media account and they weren’t sure why people weren’t engaging with the photos. We discussed ways we could make the products more appealing to potential customers. We photographed the tea to show how it would fit into someone’s everyday life. This way people could actually see themselves incorporating the tea into their own lives. By incorporating lifestyle photography into their marketing, this company was able to grow their engagement on social media as well as grow their sales.

When You Want to Uplevel Your Business

Once you’ve been in business a while, you might want to increase your prices or start offering higher priced products. Having high-quality images is nonnegotiable if you are going to sell a high end products or services. If your photos are dim or amateurish, you’re going to have a really hard time convincing people that your products are high price item. To uplevel your business and sell on a higher end, you need high-quality images that feature your products in the best way.

One of my clients designs hand painted champagne flutes and wanted to sell her products at higher-end department stores. She knew she need to up level her photography to attract higher-end buyers, so she hired me to shoot a selection of her custom glassware for her marketing material. With her new professional photos she’s much more confident presenting her products to potential buyers!

FREE QUESTIONNAIRE: 8 QUESTIONS TO ASK YOURSELF BEFORE HIRING A PRO!

When DIYing Your Photos Takes Too Much Time

Even if you’re capable of doing your own photography, it’s probably not the best use of your time. When you’re a solopreneur you spend your time building products, posting on social media, business planning, accounting, and answering 5 million emails (OMG all the emails!) – but your time could be better spent focusing on what you are an expert at doing. So hire a professional photographer to take your photos. They will save you a lot of stress and time.

One of my clients is a graphic designer, web developer and busy mom. She found that she was spending a lot of time on her weekends taking photos for Instagram because that was the only time she had “free” … but she was was missing out on quality time with her family. Now that she outsources her social media photography to me, she actually gets to spending time with her family on the weekend!

When You’re the Face of Your Brand

When you need to be in your own photos, obviously it’s going to be harder to DIY (no selfies, please!) – sure you could try using a remote or a timer to do it yourself, but if you really want to be the face of the brand and have imagery that helps you connect with potential customers, hiring a professional photographer is going to make your life so much easier. A professional photographer will help to style your brand photos in a way that allows you to connect with your ideal audience. They can help you find the perfect locations for your personal brand photography and/or help you feel more comfortable in front of the camera. Bottom line: hiring a professional photographer makes your photos look more professional.

Are You Ready to Hire A Pro?

Are you on board with getting help from a professional photographer? Not only will it make your life easier, but your business will look a lot better too! To help you get started, I’ve put together a list of 8 questions you should ask yourself before you work with a professional photographer. Grab it NOW!

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