How To Repurpose Old Blog Posts Into More Useful Content

How to repurpose old blog posts into more useful content - save time on content creation by repurposing content you've already published on your blog with these tips for bloggers and content creators.

A guest post by Natalie Greagor of Strategist Cafe

The value of a blog is very important as it impacts the lives of others. As a new or seasoned blogger, it is important to consistently keep an updated blog and an engaged audience. Some days are harder than others when it’s time to create new content. That’s why it’s important to have an effective content and blog strategy.

Over the past year, I’ve been able to blog a minimum of 100 blog posts due to this simple strategy: re-purposing my blog content.

Repurposing blog content means taking your most engaged posts and turning them into new pieces of useful content for your audience, plus new products and services that your audience wants and needs. Repurposing your blog content is the ultimate hack to creating more time and money for your business. There are 5 easy ways to transition your blog posts into viable resources that your audience can use today:

Turn them into paid products

Popular blog views help you understand what your audience likes to read and consume. The blog posts that get the highest page views should be repurposed into a product that will help you earn on autopilot.

You can either combine all of your popular blog posts into an e-book or an online course to help your audience apply your information more strategically. Or, you can convert each individual blog post into a practical priced product such as a workbook or guide.

Actionable step: Combine your top 5 to 10 blog posts. Elaborate on each topic, if there is more than one, to create a viable paid product to offer your audience. Or, create 3 to 5 paid products that you can create using the content from each post.

Turn them into opt-in incentives

Another way that you can repurpose your popular blog posts is to create an email opt-in incentive for each post. You can create a simple checklist or a small 10-page guide or workbook to give away for free in exchange for an email to build your email list. Simple opt-ins like these will attract leads so you can eventually turn them into paying customers.

Actionable step: If you have popular blog posts that gain a lot of comments, review all of your comments to find out what people had to say about your blog content for that particular blog post. Create a checklist or several checklists to complement your blog post for your audience to download in exchange for their email to build your email list.

Pro tip: You can promote the checklist(s) that you creates individually on social media by announcing their availability and collecting emails from your comments or inbox to also build your email list.

Turn them into fun quizzes

Use your most popular blog posts and turn it into a fun quiz with a tool like Qzzr. Ask your audience fun things related to your most popular blog posts and insert a quiz to collect leads. Or, create a quiz to send to your email to collect data from subscribers to understand more about their needs.

For example, one of my most popular blog posts is about earning passive income using Canva. I could repurpose the content in this blog post and create a quiz that asks my audience questions to determine which products are the best fit for them to create or earn from according to their lifestyle and business structure. Of course the title wouldn’t be that long, but the purpose of my quiz will be clear. As an added bonus, creating quizzes will help with research for your business.

Please note: This is an triple re-purpose strategy! It allows you to turn one blog post into a quiz and use that quiz to collect information, plus build your email list!

Actionable step: Use Qzzr to create a quiz for your audience to help you maintain high engagement while learning more about them at the same time.

FREE DOWNLOAD: 10 MORE WAYS TO RE-PURPOSE YOUR BLOG POSTS

Turn them into live stories

Video marketing works well for high engagement and conversion rates for online businesses. You can create 3 tips to help your audience accomplish or complete a task based off of your blog posts. You can also create Instagram story templates to describe the same 3 tips if you aren’t a camera person. Remember, people who know nothing about you or your brand will find you online, so sharing tips from your blog posts will help you convert new audience members into new blog subscribers, new fans of your brand, and more!

Actionable step: Take 3 tips from one of your most popular blogs and present them to your social media audience on Instagram or Facebook to build the like-know-trust factor.

Turn them into new blog posts

Turn your most popular blog posts into a new blog posts by scanning your blogs and choosing profound statements and key concepts to create new topics that teach, inform, entertain, or entice your audience.

Actionable step: Revisit your top 5 popular blog posts and choose key points from each post. Create a blog list archive so that you have ideas of new blog post topics to write in the future. It’s the perfect way to repurpose old blog content and create new content to serve your audience.

Never let old blog content go to waste. You can even repurpose old blog posts that don’t get any traction. Simply re-purpose and/or revamp your old blog posts by following these steps. There are a ton of re-purpose strategies for your blogs. It truly is the best strategy for consistency online. Before you go, here’s 10 more ways you can re-purpose your blog content to not only get the most out of your blog content, but to get your brand in front of new audiences.

FREE DOWNLOAD: 10 MORE WAYS TO RE-PURPOSE YOUR BLOG POSTS

Do you repurpose your blog posts? If so, how have you repurposed your blogs in the past?

Natalie Greagor, creator at strategistcafe.com,  is a personal brand and online business strategist who teaches creative entrepreneurs how to build influence in their niche, grow their brand online, and get paid on autopilot.

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6 Ways to Develop Share-Worthy Content Ideas For Your Blog

6 ways to develop share-worthy content ideas for your blog - know exactly what to write about so your audience loves your blog content and shares your blog posts to increase your exposure and grow your blog reach.

One question I see all the time is “how do I get more blog readers?” and while that could have MANY possible answers, one of them is simply: write better blog posts. When I say better, I mean blog posts that posts that are actually HELPUL to people – not just, here’s what I did this weekend or here are some things I like. Even if people are interested in YOU, your blog posts should really help you relate to THEM. The more you create helpful, relatable content >> the more likely people will share it >> the more likely your blog posts will be discovered by new people >> the more your readership can grow.

Six ways to develop share-worthy content ideas

So what makes blog posts “share-worthy” anyway? Obviously the content has to be relevant to your audience (because if you’re audience is interested in organic beauty and you blog about pizza, that’s just confusing) but more than that, you want people to be able to walk away having learned something from your post. So rather than sharing just for the sake of sharing, share something because you want to teach a lesson / inspire action / build a connection / or provide REAL value to your audience in some way.

Expand on popular post topics

The first place I start when it comes to content planning is my existing content. Know what topics and types of posts your audience is responding to – and do more of what works and less of what doesn’t – I’ve probably typed those exact words 100+ times on my blog, because it’s something I really believe in. When I do my quarterly content planning, I look back at my blog analytics (I use google analytics but I know WordPress / Squarespace also have built in analytics with stats on your top posts) to determine which topics have been most popular. From there, I think about how I can expand on those popular posts to give more audience even more information about the given topics.

For example, this post on 10 ways to grow your Instagram (how I grew from 0 – 15,000 followers without spending any money) was my most popular post in 2015, so I wrote a follow up post on how to double your Instagram following (how I grew from 15,000 to 30,000 followers in 2 months).

Take action: Think about how you can expand on a particular topic by giving an update, teaching the next step, or sharing even more knowledge about whatever it is your audience is interested in!

Create a tutorial

Some of the best blog posts are blog posts that actually teach you how to do something! Think about how many times you’ve googled “how to ______” when you didn’t know how to do something. I do it all the time. Everything from “how to customize ConvertKit emails” to “how to fishtail braid” to “how to teach your dog to rollover” – I’ve got the emails and braids figured out, but we’re still working on rollover…

The more specific and actionable your tutorial is – the more helpful it will be – so take things step by step and share images / screenshots / videos whenever they are helpful!

Take action: Think about all of the things you know how to do (in relation to your industry + target audience) – you may have learned things because of your education or your experience (or both!), but I guarantee there are things that you know how to do that other people want to learn! Even if there are other tutorials online, no one has your exact point of view – so don’t be afraid to share your knowledge!

I guarantee there are things you know how to do that other people want to learn!

Frequently Asked Questions

You probably get asked questions from your customers / clients / followers / subscribers / etc. – and how many times have you typed out the same responses? Blog posts can be an easy way to respond to frequently asked questions in a more in depth way. You might get questions in your comments, via emails, on social media, or in other forms of your community – this is an easy way to come up with content ideas that you KNOW your audience wants to know more about because they are already asking you for it!

For example, one of the questions I get most frequently regarding my stock photos is “how can I use these for my business / blog?” While I have a broad explanation on my FAQ page, I also link to a blog post on 10 ways to use styled stock photos that goes into more specific detail with a number of different examples.

Take action: If you’re not already keeping a running list of frequently asked questions, start now! And if no one is asking you any questions then either 1) you should probably be engaging more with your audience so they feel more comfortable interacting with you or 2) you need to increase your visibility + reach more people!

Survey your audience

Most people aren’t going to tell you what they want – until you ask them. That’s why periodically surveying your audience can be eye-opening in terms of learning more about what your audience actually wants learn more about. I recommend asking your audience a combination of multiple choice and open-ended questions – multiple choice makes it easy for them, and open-ended questions give them the opportunity to tell you in their own words exactly what they want / what they struggle with / what they have questions about / etc.

For example, last year I surveyed a particular segment of my email list who had indicated they were interested in learning more about Instagram but hadn’t enrolled in any of my Instagram courses. At the time, I thought most people were just interested in growing their following, but my survey results revealed that a large segment of that list was actually struggling with figuring out what to even post on Instagram! After learning this, I not only published a blog post on Instagram content planning, but also created a free 14 day Instagram content challenge! 

Most people aren’t going to tell you what they want until you ask them. So ask them.

Take action: You should be surveying your audience at least once a year to learn more about them + their needs. I use Typeform for my surveys but you could also use other free tools like Google forms or Survey Monkey.

Search Pinterest

Pinterest is my favorite search engine for developing new content ideas because you can not only find popular content and also easily see how often it’s being shared. On Pinterest you can search for key words related to your business and see what other people are searching for as well as pinning in relation to those key words. Not only can you find relevant pins, you’ll see how many times pins have been repinned as well as relevant board that may have other topics related to your key words.

For example, if you sell fashion jewelry, you might search “statement necklace” and you’ll see other people are searching for “statement necklace outfit” and “statement necklace how to wear” which tells you that people are looking for content to help them visualize how to wear statement necklaces. From there you might create a blog post on how to style statement necklaces for special occasions or how to wear statement necklaces at work (or wherever your target audience might wear statement necklaces).

Take action: Think about key words related to your business and search for a few different phrases on Pinterest to see what other people are searching for as well as what types of relevant content are being pinned. Take note of potential blog post ideas and when you write the posts, make sure you are sharing them on Pinterest!

Search Facebook groups

Another place to find blog post ideas is within relevant Facebook groups. This strategy can be extremely helpful if you run your own Facebook group, but even if you don’t have your own community, you can take advantage of other relevant groups to see what types of questions people are asking related to your business.

For example, if you are a graphic designer who specializes in the wedding industry you might search within Facebook groups for wedding industry professionals to see what types of questions people are having relating to design / branding / etc. Even if questions in the group aren’t directly related to certain “key words”, you may find that there are relevant questions or discussions that could be tied to your expertise. In this case, you may find wedding professionals asking for help in getting new clients so you might write a blog post on how intentional design can help wedding professionals attract new clients.

Take action: If you’re not already a member of relevant Facebook groups, find 2-3 groups filled with members who might be your ideal clients / customers and search for key words related to your business in the group discussions. If you’re not getting results that are helpful, try scrolling through the group for a bit to see the types of questions being asked and determine if they could relate to your business.

So those are six ways to develop share-worthy content ideas for your blog (or any other form of regular content you are creating). From my experience, even using 2-3 of these strategies can help me come up with enough content ideas for an entire quarter (or more!), so if you’re struggling to figure out what to share on your blog / vlog / or other content channels, give these a try and let me know what you think!

Need help planning your blog content? Download my free blog content planner below!

 

 

My Highest Converting Sales Funnel

Behind the scenes of my highest converting sales funnel - from how I came up with the idea, how I launched the membership program, how I set up the sales funnel, to tactical strategies I've used to grow my business.

A few months into 2016, I was brainstorming potential new revenue streams and I knew I wanted to create some sort of membership (because recurring revenue sounded like a good thing). So in June (after 3 exhausting back-to-back course launches), I was ready for something else and wanted to test a low-priced offering because up until then everything I’d offered had been $100+ – little did I know that this particular idea would lead to my highest converting sales funnel of the year!

MY INITIAL IDEA

The Styled Stock Society happened kind of accidentally. I didn’t have a specific membership idea in mind, so I took a look at my email list to see if there were any particular opt-ins that were more popular than others. I was actually surprised to see that around 1,000 people had downloaded my free stock photos during April + May, so I thought ok, maybe I could offer regular stock photos for a monthly fee.

I decided on a simple photo subscription. I wanted it to be affordable but I also needed it to be worth my time. I don’t plan for the Styled Stock Society to be my primary income stream, so my original goal was earning around $500 / month for about 8 hours of work (2 hours on planning + prep, 2 hours shooting photos, 2 hours editing, 2 hours on admin). Not so bad, right?

Initially, the thought of “selling” my photos made me uncomfortable (because I don’t really think of myself as a photographer). I thought I had to go buy a bunch of new props to take all these photos.  And I was worried that if I didn’t make everything “perfect” that no one would sign up and it would be a huge failure blah blah blah.

I was telling my husband all of this and he basically told me to just STOP overthinking and just create an minimum viable product (MVP).

Stop overthinking and just create a minimum viable product.

To create an MVP, I basically just needed photos + a way for people to pay for them + a way to give them access to download the photos after they paid. I was hesitant to invest a lot of time or money without knowing what was going to happen, so the only props I bought were pink peonies ($16 at my local deli) and I used other notebooks / pens / etc. that I already had. All of the June photos were pink / gold / black / white because those are my brand colors, and I figured worst case scenario, if no one bought the photos, I could still use them for myself!

DURING THE “LAUNCH”

So without creating a fancy sales page, and without setting up a new membership site, I pre-sold the idea by sending 2 emails to the people who had previously downloaded my free stock photos. The first email announced the membership details with a special pre-launch offer ($25/year – which is crazy low, but I wasn’t confident that anyone would buy at all) and the second email reminded people that the pre-launch offer was ending.

I sent 2 emails and ended up with 72 members in that first week…

So I doubled the price.

For the next couple of weeks, the payment options were $25 for 6 months or $50 for 12 months. I essentially sent the same 2 emails to the rest of my email list with one announcing the new payment options and one reminding people that the offer was expiring and ended up with an additional 78 new members before the end of June.

In total, during the launch period in June, I launched to approximately 3,000 people and 150 people joined the Styled Stock Society during the launch period. That’s a 7.5% conversion – which was really surprising since most of my courses have previously converted around 2-3% – but I also took it as a sign to raise the prices again!

TESTING PRICING OPTIONS

Over the next couple of months I tested a few different pricing options – I gradually raised the prices and offered a combination of monthly / quarterly / 6 month / 12 month memberships. Knowing that I was spending 2 days per month on Styled Stock Society related activities, I doubled my income goal to $1,000 recurring revenue per month and tried to find the best combination of pricing options that would maximize my conversions AND my revenue. Currently there are 2 pricing tiers ($45 for 6 months and $75 for 12 months) – the most popular plan is the 6 month option which isn’t really surprising – even though the 12 month membership is a better value, having a sub-$50 price point for the shorter term options is more attractive to my particular audience and I’ve been pleased with the results and revenue so far.

SETTING UP THE SALES FUNNEL

After the initial launch period, I knew that if I wanted to continue to attract new members on a consistent basis I needed to have a process in place to attract and convert potential customers into paying Styled Stock Society members. I set up a really basic funnel that consists of:

A) An attractive free offer – 10 free feminine styled stock photos

B) A landing page – I also have a simple landing page to share the free offer.

C) A promotion strategy – I link directly to that landing page linked in all of my social media bios. I mention the free photos on Instagram once every 10 days and I have regularly scheduled posts on Twitter / Facebook that link to that landing page. I also have 2 different pins on Pinterest that lead to the landing page and those are re-pinned to my own board and group boards on a regular basis. I share the free photos in Facebook groups for bloggers / online business owners (though to be honest, I’m not at all consistent with that). 90% of my promotion is promoting the free photos and not the membership itself because I want people to download the free photos and end up on my email list where I can share more information with them over time! I also have affiliates for the Styled Stock Society who earn a commission for referring new members, and occasionally I offer other incentives for current members to share how much they love their stock photos on social media.

D) An automated email sequence using ConvertKit – The day after new subscribers download my free stock photos, they receive an email introducing them to the Styled Stock Society membership. I give a brief overview of the membership sharing the key features + benefits as well as share a preview of the photos that are currently available to members. A couple of days later I send a second email with answers to membership FAQs, examples of how you can use styled stock photos for your business or your blog, and brief testimonials from current Styled Stock Society members. This is an incredibly simple email sequence (though at some point I will probably add a third email), but for now, this simple automation is converting around 8-9% (meaning 8-9% of people who receive these emails end up becoming Styled Stock Society members). Sometimes simplest things are the best.

Sometimes the simplest things are the best.

E) A time-sensitive offer – As an incentive to join the Styled Stock Society, I have a time sensitive offer “pitch” included in my email sequence.

TACTICAL MOVES

While this particular income stream is fairly passive – I’ve also tested a few marketing tactics to see see if I could make small “time” investments that yield not-so-small results.

  • Flash sales – I’ve done a couple of sales on 6/12 month memberships (but never the lowest tier) that have been successful at growing the Styled Stock Society membership. I don’t like to offer “sales” too often, but once in awhile they are can be very effective – for my birthday, I held a 24 hour flash sale on 12 month memberships and increased my (average) monthly revenue by 40% in less than a day!
  • Bonus offers – If you don’t want to run a sale, offering a bonus can also be an effective sales tool to convert potential customers who are on the fence. Around Labor Day I ran a special promotion that basically meant any new members received double the amount of stock photos than normal because they were given access to a previous month’s collection. It was an easy bonus to offer since it required no extra work on my part, but increased my membership by over 30% that month. In November, I created an bonus collection of holiday-themed photos that was “gifted” to anyone who joined before Thanksgiving and that was so successful that I’m now planning to offer quarterly seasonal collections throughout the year.

TWEAK + REPEAT

I’m regularly tweaking my automated sales sequence as well as thinking about ways that I can add more value to the Styled Stock Society while keeping it affordable (and well worth my time)! Since Styled Stock Society launched (just over 6 months ago from the time this post was published), I went from having no sales page whatsoever to having a separate website with information on the Styled Stock Society membership as well as a SHOP and separate services page for custom photography.

Now with hundreds of members (consistently growing each month!), this funnel has been converting higher than any other system that I have in place, and I’ve doubled my membership goals again and again (and again) over the past 6 months. If you’re interested in learning more about the Styled Stock Society, you can learn more about membership options right the way! 

 

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