After 6+ years of blogging, I’m written posts on pretty much every lifestyle topic you can think of, but when it comes to blogging for your business, I still think educational, inspirational, community building, and promotional content are the 4 key types to market your business. A couple of weeks ago I shared tips for scheduling social media content (what to share and when to share it), and I received an email from a reader asking if the types of content I mentioned were just for social media or if they applied to blog posts as well. The answer is yes – they definitely apply to blog posts too! I touched on these before, but I wanted to share more specific examples for anyone who is having trouble coming up with blog post ideas!
How To / Tutorials: Teach / show your audience how to do something. This is not just for DIY bloggers! To come up with a tutorial for pretty much any subject, you just have to think about what people would want help doing or what you’ve searched for yourself! I’ve googled everything from how to set up autoresponders in mailchimp to how to fishtail braid and am pretty confident that I could now teach those skills to other people!
For example, Lisa of Elembee shares awesome tips on how to use WordPress, and I love the way Amanda Genther shared this step by step tutorial for adding LeadBoxes to WordPress blog posts.
Lists: People LOVE lists. Period. 10 ways to do this. 5 places to find that. Lists are easy to digest and are a helpful way to roundup a number of resources or examples of something.
For example: Buzzfeed – they basically built an empire around lists. This post is also an example of a list!
Product Reviews: Review a product or service that would be helpful for your audience – these are great posts for incorporating affiliate links because people are more likely to purchase after reading a (positive) review!
For example, Sabrina of The Beauty Look Book does an amazing job at comprehensive product reviews like this one on foundation makeup brushes, and Jessica of Jessica Says shared a review of her 7 best blog + business investments!
Case Study: These posts can be so helpful for service-based businesses because they give your audience “proof” that your service is worth the investment.
For example, Mariah of Femtrepreneur shares specific case studies of how other entrepreneurs have used the skills she teaches in her programs to grow their businesses, and if you haven’t read through some of Think With Google’s case studies, you’re missing out on some really cool data.
Free Help/ Product: Offer your product or service for free (in a limited way) – I’m not saying you should just give away your services completely, but offer something small that gives people a taste of what it’s like to work with you!
For example: Sarah of XOSarah has a monthly blog feature called Fix It Fridays where she gives free blog design advice to anyone who comments with their blog link during a specific time, and Shay Cochrane shares a free styled stock image with her email subscribers each month.
Behind the scenes: Give your readers a peek behind the scenes of your business – this can help build your know/like/trust factor through transparency and intimacy.
For example, Melyssa of The Nectar Collective shares a behind the scenes look at her business with monthly traffic + income reports, and Birchbox regularly shares behind the scenes videos of their photoshoots.
Quotes: I will openly admit that I don’t quite understand why people love quotes SO MUCH, but they do.
For example, you can find inspirational quotes in my blog post here and so many more here.
Trending: Blogging about trends (in your industry) while incorporating your products or services into the mix is an easy way to inspire your audience to make a purchase!
For example, Olive and Piper rounds up trendy marble items (including some of their own pieces), and Style Me Pretty inspires brides with fall wedding trends.
Giveaways: This is pretty self-explanatory, but if you’re looking to grow your community and encourage engagement, giveaways are an excellent thing to promote in your blog posts. You can partner with other brands or bloggers to cross-promote a giveaway, or you can host your own!
For example, you can find a sponsored giveaway with Panasonic here.
Link Ups: Link ups are a fun way to connect with other bloggers and increase your exposure at the same time.
For example, the ladies at the B Bar have a monthly link up based on an open ended question, and Fran started a linkup for bloggers who budget.
Client/ Reader FAQs: If you frequently get certain questions from your clients or readers, turn your FAQs into a blog post!
For example, Katey of Chronicles of Frivolity has a “Dear Katey” series, and Emily of Cupcakes & Cashmere used to do a “Ask Emily” video series.
Interviews: Interviewing other people in your industry can be a great way to grow your community while supporting other business owners. Some of my favorite blog series are interviews because it’s always interesting to read Q&As with influencers and leaders in a particular field.
For example, Megan Minns has a series featuring the stories of other side hustlers, and Meg Biram interviews some fabulous business owners in her Behind the Biz series.
Sales: In addition to your other marketing channels, your blog is an easy place to promote sales!
For example, Shop Prima donna uses their blog to share special sales with their readers, and in this post, Mackenzie shares 10 picks from her shop‘s sale.
Product / program announcements: Even if you’re announcing new products / programs on your website or via your email list, you can use your blog to go into more detail about your new offerings or make special announcements.
For example, the ladies at ban.do used their blog to let customers know where they could still grab their sold out agendas, and Jamie from Spruce Rd. uses her blog to give her readers a preview of her monthly Lunch & Learn workshops.
Featured work / testimonials: Finally, don’t be afraid to show off your work on your blog sometimes! Include visuals or testimonials whenever possible so your audience can really get a sense of what it’s like to work with you or use your products!
For example, Allison of Wonderlass shares examples of her clients’ photo shoots, and Emily Ley shows how people use (and love) her Simplified Planner in a series on her blog.
So that’s a ton of ideas for blog content to market your business, but if you have any other ideas – please share them in the comments!