3 Ways Your Email List Can Outperform Your Blog

3 ways your email list can outperform your blog - why you need an email list for your online business.

You started a blog but you’re not getting the results you were promised.

Your audience is not engaged.

You never know when they take action on your blog posts or if they ever do.

You know you have little control over whether or not they ever come back to read your stuff.

What if I told you there is a better way to build your connection with your audience?

With email, you have a better measurement of how many people are engaged, opened your emails, and took action on the things you wished they did.

There are three reasons why having an email list is just as important as having a blog, if not more important.

Open and click through rates are more meaningful than pageviews.

This is how your  traffic acquisition goes: you either set up and prepare your website for free or paid traffic. SEO, Pinterest, Facebook ads, promoted pins, guest posting, etc. You get a few thousands visitors per day, some love your content and sign up for your emails. Others flee and never come back. For those who never come back, you don’t know if they just forgot to sign up your emails and freebie or your content got in the eyeballs of the wrong audience.

On the other hand, when you decide to send an email to your subscribers, you’re sending it to a warm audience. These people have read at least one of your blog posts and knows who you are. They have opted in and have given you permission to land in their inbox.

At the end of the day, the vanity metrics are meaningless if those aren’t the people who’s going to go out there and speak highly of your brand, services, and products. There are people who are just interested in the topic you speak about. Then there’s those people who are asking for more from you because of your perspective on the topic.

Not from someone else who talks about the same topic, but from you specifically.

Subscribers are more loyal because they have given you permission to email them.

Think about the last time you subscribed to a YouTube channel. The last time you subscribed to a fashion or beauty magazine. The last time you invited someone to your home for tea. Nope, I’m not kidding about the the tea one. And here’s why.

There’s a difference when someone invites you to send them content and when they visit your blog for content. When people visits your blog for content, they’re looking for information on a problem. Let’s say you have a blog posts that says, “5 Ways to Clean Out Your Closet in less than 30 minutes.”

People click on it. Some read it, love your ideas and then implement it. The others click away from your website and feel that your ideas won’t work for them. But for the people who love your ideas opt in, they are in for a ride with you.

For these people who opt-in, it’s proven that they like your ideas, believe you, and it’s the first step to deepening that trust with them via email.

So what does this have to do with inviting someone to your home for tea?

Well, when you invite someone to your home for tea, it means they’re your friends and generally someone whom you trust. The reality is, no one invites strangers to their homes. And if someone trusts you with their emails, then you are on their good side. They invite you to continue to send more content to their inbox.

And people value their inbox because it’s connected to everything they own online. They won’t risk inviting spam inside if they don’t at least connect with you on some level.

Email sequences helps you generate sales on autopilot.

You can’t possibly make sure your blog stays top of mind and that every person will come back to read more.

But you can follow up with people via email to remind them to check out your new blog posts, products, and services.

In email, there’s something called email autoresponders where you can pre-write a series of emails using your email service provider and have it automatically send out to your list when they subscribe. These autoresponders can be email courses or sales sequences. Write it once and have the same information send out to your new subscribers.

Here are two routes you can take…

Create a blog and hope that people will remember to come back and read it.

Or create an irresistible freebie (oh hey, it’s still free content!) and have people who are truly interested in having their problem solved flock to your sign-up page.

The truth is that whatever content you write on your blog, you can easily repurpose that through email. If you struggle with writing long-form blog content that’s over 1000 words, guess what?

You can write your message through email. With email, you don’t have to worry too much about the length of your content. You can get away with emails that are shorter — as that’s the industry norm.

With email you can see who are reading your emails and who are taking action. This can be clicking on the email that leads them to a worksheet.

Let’s say you decide to create your irresistible freebie to kick off your list building, here’s what you can do.

Do you need a blog to starting collecting subscribers?

Nope!
All you need is a landing page.

If your freebie is compelling enough to solve a real world problem (not one that you think people will need), you’ll have people rolling into your email list on autopilot.

In fact, landing pages convert at a much higher rate for me than any form of content upgrade or opt-in form on a blog.

I have some blog posts that gets a good number of page views, comments, shares, and engagement. People know it’s helpful as they have said so. But when you expect more subscribers, it doesn’t happen.

Why not?

They love the topic. There is interest. The blog post was helpful.

But they probably don’t have an immediate need to solve the problem so they don’t sign up for your freebie.

But for those people who do sign up for the freebie, they do want their problem solved. These are the people who have an immediate need to use your services, consulting packages, or products. These are the people you want to focus on.

Which comes back to my point. You don’t need to have a blog to collect subscribers. When I started, I felt obligated to give away free information before collecting subscribers, but as I dive into using paid advertising, I realized that if people have a need to solve their pains with the freebie I’m offering, they’ll opt-in regardless if there’s the blog post.

This suddenly made me realize that a blog is a nice-to-have, not a must-have sometimes. When you offer a free blog post, it attracts people who are interested in the topic, but doesn’t always necessarily need a problem solved. And your paid services and products should always target people who need it — hopefully asap. Does this means you should dump your blog?

Well no.

I love writing a blog and building trust through free content, but it doesn’t work as effectively and quickly as you’ll like it sometimes. When I realized that I can spend two hours creating one PDF (be it a workbook, swipe file, or toolkit) and it converts better than a blog post that I spent 5-6 hours on, it really makes me wonder how I should allocate my time.

Final Words

You may feel like if you start an email list, you need to offer many lead magnets at once to build your list. But that’s far from the truth. As long as you know what’s your paid offering and ideal client, all you need is one compelling lead magnet to kick off your list building efforts.

How to Brand Photos for Your Business

How to brand photos for your online business or blog

Branding is the key to differentiating yourself from hundreds of people who are doing the same thing that you do or selling the same thing that you sell.

It’s about providing an experience and presenting your offerings in a way that makes your audience feel like they know you. Brand photos also help to create a recognizable brand so that when people come across your business online, they remember you. Your brand photos play an essential part in your overall visual branding and help to build the know / like / trust factor with your potential clients and customers over time.

How to Brand Photos for Your Business

Know Yourself First

If you think your brand is just a logo or some colors and a tag line, you’re wrong. When you’re a small business owner, solopreneur, or blogger you are your brand. Think about the way you speak, connect, and relate to other people. All of that is part of your brand. Your personality should come through in your brand images. If you’re funny and sarcastic or warm and friendly, think about how that comes across to your audience and how you can illustrate that visually. Your brand photos should help people visualize what it might be like to work with you / hang out with you / be IRL besties with you. How can your potential clients begin to like you if they don’t know who you are? 

Know Your Audience

Other than knowing yourself, knowing your audience is a key component to branding your images. You have to understand who you are trying to attract. If you don’t have a specific audience in mind and you’re trying to relate to everyone – you probably aren’t relating to anyone. Think about the people you actually want as your customers and clients. Defining your target audience is an essential step in the building of your brand and business. 

When you’re clear on who your target audience is, you can create brand photos with them in mind. You can show how your product will fit into their lifestyle or what their life might look like after they work with you. You want your clients to be able to picture themselves interacting with your products and services. By understanding your audience, you’ll be better able to attract and relate to them through your visual content.

Define Your Style

Keeping your personal brand and audience in mind, think about how your visual style can showcase your personality but also attract your target audience. Start with a Pinterest board and pin 10-20 images that really appeal to you and fit the vibe of your brand. Then try to narrow down your style to two or three adjectives that really convey your brand visually. All of your images should then reflect these adjectives. If your brand is ‘bubbly and colorful’ or ‘neutral, minimal, and organic’, keep these words in mind whenever you are taking photos (or having photos taken!) for your business.

Understand Your Goals

Think about how are you are actually using or going to use your photos for your brand.  Will you be using brand photos on your website or blog, social media, print marketing, or advertising? You’ll want to make sure that your visual content helps you achieve your goals on whatever platform(s) you’re on.

If you’re using your brand photos on your website for example, think about how specifically you’re using those images. What feelings do you want your audience to have when they come across your website? You might have a hero image that calls attention to specific products or images on your about page that illustrate who you are. Do you need horizontal images or vertical images? Do you need a lot of white space for text? Determine specifically how your photos will coordinate with the rest of your website and brand elements before you create photos for your brand. Having this forethought may save you a lot of trouble in the long run!

Be Consistent

Consistency breeds credibility. People like to know what to expect. You want to send a consistent visual message to your audience so when it comes to your brand photos, consistency is key! From the colors you incorporate to the props you use to the way you edit your images – you should maintain a level of consistency to the point that your visual content flows together and your audience can easily recognize your brand photos. If you’re constantly changing things up or incorporating a lot of different styles into your visuals, your audience is going to be confused! Keep things simple and be consistent when it comes to your branding photos for your business.

Do you have other tips for branding photos for your business? Share in the comments!

The 10 Graphics You Need For Every Blog Post To Increase Your Traffic

10 social media graphics you need for every blog post to increase your traffic - plus Canva social media templates to make your life so much easier! These social media graphics are perfect for bloggers or female entrepreneurs who want to grow their blog traffic.

We all know we live in a world where visuals reign king, but do you know exactly how important your business’s visuals are?

Social media graphics are often added in as an afterthought, but business owners should not be thinking that way. Your visuals can be the first touch a potential customer sees of your brand and if it doesn’t resonate with them they will quickly move on.

You can create a killer impression with the graphics you use on your social platforms, but you have to make sure you’re including all of the graphics for each of your blog posts to get maximum exposure.

In this post, we share the 10 graphics you need to be using for every blog to increase traffic, generate more leads, and make more sales for your business. Sound like a good idea to you? Great, let’s get started!

The 10 Graphics You Need For Every Blog Post To Increase Your Traffic

Pinterest

Let’s start with the most visual platform of them all: Pinterest.

There are two primary graphics you’ll need for Pinterest…

Graphic to promote your blog post, like this one:

Canva social media templates for female entrepreneurs and bloggers

Graphic to promote your blog post that features a content upgrade, like this one:

social media branding

You can also include “hidden” Pinterest graphics within your post that only show up for people if they click the “pin it” button while reading your post.

You can hide a graphic by inputting the following code in the HTML of your blog post:

<div style=”display: none;”><img src=”YOUR LINK HERE” /></div>

What makes a great Pinterest graphic?

  • Ideal sizing: 800 x 1200 is the recommended size for Pinterest pins. Vertical pins attract more clicks and traffic than horizontal pins.
  • Easy to read text: People are scrolling through Pinterest at lightening speed, so you want to stand out and use easy to read text so your ideal audience will stop and click through your pins.
  • Congruent with your brand: Utilize your brand colors and logo within your Pinterest graphic. This will help people scrolling to recognize your brand immediately.

P.S. Give us a follow on Pinterest!

Instagram

Now let’s focus on Instagram.

Instagram has been getting a lot of flack lately (we’ve even scaled back on how often we post because it became all too much) but it’s still an important visual platform that can be a game changer for a lot of businesses.

There are several options for Instagram graphics:

Instagram square:

branding social media graphics on Instagram

Instagram post with content upgrade:

Instagram canva templates for bloggers

Instagram story:

Instagram story with content upgrade:

What makes a great Instagram graphic?

  • Ideal sizing: 1080 x 1080 is what you’ll want to use for photos used in your feed. Stories you will want to use 750 x 1334.
  • Call to action: Give your followers a reason to take action and click through to read your blog post.
  • Congruent with your brand: Another place you should be using your branding colors, logo, etc. If you’re consistent across all social networks, people will start to take notice!

P.S. Give us a follow on Instagram!

Related post: How We Use Instagram As A Business (And How You Can Too!)

Facebook

While some business owners have given up on Facebook, the fact of the matter is Facebook is by far the most popular social platform out there. People spend a lot of time on Facebook, so if you want to reach a wide demographic, Facebook is the place to be.

But again, your visuals have to be on point to get noticed. Being one of the biggest platforms means you’re also competing with a lot of other people in the news feed.

Here are the graphics you’ll need for Facebook:

Facebook regular post:

social media templates from Bluchic

Facebook content upgrade post:

Branding social media graphics

What makes a great Facebook graphic?

  • Ideal sizing: There are multiple sizes you can use for your Facebook page. We recommend 1200 x 900 or 1200 x 628.
  • Highlight what makes you different: You’re competing with a lot of other brands and people on the Facebook news feed. How can you use your graphics to stand out?
  • A picture is worth 1,000 words: Often you can share a lot about your blog post without having to say a lot in the caption. Tell more of your story in the graphic than in the caption.

P.S. Give us a follow on Facebook!

Twitter

You only have 140 characters to share your blog post on Twitter, so graphics are a great way to tell more of the story without dipping into the character limit. You know the saying a picture is worth a thousand words? It’s totally true, especially with Twitter!

Did you know that tweets with an image averages a 35% boost in retweets?

Here’s what you’ll need for Twitter graphics:

Graphic to promote blog post:

Branding Twitter graphics

Graphic to promote blog post with content upgrade:

What makes a great Twitter graphic?

  • Ideal sizing: 800 x 320 or 506 x 253
  • Congruent with your brand: Again, incorporate your branding into your images.
  • Eye catching images: Make your blog title stand out by using bold text.

P.S. Give us a follow on Twitter!

Struggle with creating graphics? We got you covered!

Canva social media templates from Bluchic

If you struggle with creating graphics for your brand but aren’t able to afford to outsource your graphic design, we’ve got just the product for you, our new Canva Social Media Templates!

This package includes professionally designed Canva Social Media Templates for 15 of the most popular types of graphics you need:

  • Facebook Cover
  • Twitter Header
  • Instagram Webinar
  • Instagram Quote
  • Instagram Post
  • Instagram Post w/ Content Upgrade
  • Pinterest Post
  • Pinterest Post w/ Content Upgrade
  • Instagram Stories Post
  • Instagram Stories Post w/ Content Upgrade
  • Instagram Stories Webinar
  • Instagram Stories Quote
  • Facebook & Twitter Post
  • Facebook & Twitter Post w/ Content Upgrade
  • Content Upgrade Button

Each template includes 3 variations to give your social media a distinct, but consistent look.

We’re offering a discounted launch price of $39 for all of these templates until May 31. After that date, it will increase to $49.

Head on over to our shop to read more about our templates and to purchase!

I’m Kathie of Bluchic, and together with my husband I create stunning, feminine WordPress themes for female entrepreneurs and bloggers since 2012 when we noticed a gap in the market for WordPress themes that looked as good as they functioned.

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