The 10 Graphics You Need For Every Blog Post To Increase Your Traffic

10 social media graphics you need for every blog post to increase your traffic - plus Canva social media templates to make your life so much easier! These social media graphics are perfect for bloggers or female entrepreneurs who want to grow their blog traffic.

We all know we live in a world where visuals reign king, but do you know exactly how important your business’s visuals are?

Social media graphics are often added in as an afterthought, but business owners should not be thinking that way. Your visuals can be the first touch a potential customer sees of your brand and if it doesn’t resonate with them they will quickly move on.

You can create a killer impression with the graphics you use on your social platforms, but you have to make sure you’re including all of the graphics for each of your blog posts to get maximum exposure.

In this post, we share the 10 graphics you need to be using for every blog to increase traffic, generate more leads, and make more sales for your business. Sound like a good idea to you? Great, let’s get started!

The 10 Graphics You Need For Every Blog Post To Increase Your Traffic

Pinterest

Let’s start with the most visual platform of them all: Pinterest.

There are two primary graphics you’ll need for Pinterest…

Graphic to promote your blog post, like this one:

Canva social media templates for female entrepreneurs and bloggers

Graphic to promote your blog post that features a content upgrade, like this one:

social media branding

You can also include “hidden” Pinterest graphics within your post that only show up for people if they click the “pin it” button while reading your post.

You can hide a graphic by inputting the following code in the HTML of your blog post:

<div style=”display: none;”><img src=”YOUR LINK HERE” /></div>

What makes a great Pinterest graphic?

  • Ideal sizing: 800 x 1200 is the recommended size for Pinterest pins. Vertical pins attract more clicks and traffic than horizontal pins.
  • Easy to read text: People are scrolling through Pinterest at lightening speed, so you want to stand out and use easy to read text so your ideal audience will stop and click through your pins.
  • Congruent with your brand: Utilize your brand colors and logo within your Pinterest graphic. This will help people scrolling to recognize your brand immediately.

P.S. Give us a follow on Pinterest!

Instagram

Now let’s focus on Instagram.

Instagram has been getting a lot of flack lately (we’ve even scaled back on how often we post because it became all too much) but it’s still an important visual platform that can be a game changer for a lot of businesses.

There are several options for Instagram graphics:

Instagram square:

branding social media graphics on Instagram

Instagram post with content upgrade:

Instagram canva templates for bloggers

Instagram story:

Instagram story with content upgrade:

What makes a great Instagram graphic?

  • Ideal sizing: 1080 x 1080 is what you’ll want to use for photos used in your feed. Stories you will want to use 750 x 1334.
  • Call to action: Give your followers a reason to take action and click through to read your blog post.
  • Congruent with your brand: Another place you should be using your branding colors, logo, etc. If you’re consistent across all social networks, people will start to take notice!

P.S. Give us a follow on Instagram!

Related post: How We Use Instagram As A Business (And How You Can Too!)

Facebook

While some business owners have given up on Facebook, the fact of the matter is Facebook is by far the most popular social platform out there. People spend a lot of time on Facebook, so if you want to reach a wide demographic, Facebook is the place to be.

But again, your visuals have to be on point to get noticed. Being one of the biggest platforms means you’re also competing with a lot of other people in the news feed.

Here are the graphics you’ll need for Facebook:

Facebook regular post:

social media templates from Bluchic

Facebook content upgrade post:

Branding social media graphics

What makes a great Facebook graphic?

  • Ideal sizing: There are multiple sizes you can use for your Facebook page. We recommend 1200 x 900 or 1200 x 628.
  • Highlight what makes you different: You’re competing with a lot of other brands and people on the Facebook news feed. How can you use your graphics to stand out?
  • A picture is worth 1,000 words: Often you can share a lot about your blog post without having to say a lot in the caption. Tell more of your story in the graphic than in the caption.

P.S. Give us a follow on Facebook!

Twitter

You only have 140 characters to share your blog post on Twitter, so graphics are a great way to tell more of the story without dipping into the character limit. You know the saying a picture is worth a thousand words? It’s totally true, especially with Twitter!

Did you know that tweets with an image averages a 35% boost in retweets?

Here’s what you’ll need for Twitter graphics:

Graphic to promote blog post:

Branding Twitter graphics

Graphic to promote blog post with content upgrade:

What makes a great Twitter graphic?

  • Ideal sizing: 800 x 320 or 506 x 253
  • Congruent with your brand: Again, incorporate your branding into your images.
  • Eye catching images: Make your blog title stand out by using bold text.

P.S. Give us a follow on Twitter!

Struggle with creating graphics? We got you covered!

Canva social media templates from Bluchic

If you struggle with creating graphics for your brand but aren’t able to afford to outsource your graphic design, we’ve got just the product for you, our new Canva Social Media Templates!

This package includes professionally designed Canva Social Media Templates for 15 of the most popular types of graphics you need:

  • Facebook Cover
  • Twitter Header
  • Instagram Webinar
  • Instagram Quote
  • Instagram Post
  • Instagram Post w/ Content Upgrade
  • Pinterest Post
  • Pinterest Post w/ Content Upgrade
  • Instagram Stories Post
  • Instagram Stories Post w/ Content Upgrade
  • Instagram Stories Webinar
  • Instagram Stories Quote
  • Facebook & Twitter Post
  • Facebook & Twitter Post w/ Content Upgrade
  • Content Upgrade Button

Each template includes 3 variations to give your social media a distinct, but consistent look.

We’re offering a discounted launch price of $39 for all of these templates until May 31. After that date, it will increase to $49.

Head on over to our shop to read more about our templates and to purchase!

I’m Kathie of Bluchic, and together with my husband I create stunning, feminine WordPress themes for female entrepreneurs and bloggers since 2012 when we noticed a gap in the market for WordPress themes that looked as good as they functioned.

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5 Times You Should Hire A Professional Photographer

5 times you should hire a professional photographer for your business - when you're a small business owner or solopreneur you may be DIYing your brand or product photography but here's when you should hire a pro photographer!

Whether you’re just starting out or have been in business for a while, your visual brand is a key part of your online business. When someone comes to your website or finds you on social media or clicks a link to see your products, you want to make a good first impression. You can DIY your photography or use stock photos but if you truly want your brand to stand out with uniquely branded images, there are several times when you should definitely hire a pro!

5 Times You Should Hire a Professional Photographer

When You’re Launching A New Product Line

You’ve been working hard to build a new product line, and the worst thing that can happen is for you to invest a lot of time and money into creating the products… and then be stuck with inventory because no one buys it! Before you launch it, think about what’s going to get people really excited to actually buy the product. When you’re selling online, people can’t touch or try on your product. This makes your visual content that more important. A professional photographer can work with you to ensure that your products are captured in the most visually appealing way for a new product launch so you can focus on selling!

When You Want to Increase Your Sales

If you’re selling products online and no one is buying them, it may be because your products aren’t being showcased in a way that isn’t enticing to potential customers. Your basic product photo should be well-placed on a clean white background. If you’re background is dingy or chaotic, that’s going to distract potential customers from your products. You might also want to add other elements that help customers envision what it would look like to have your products in their place. Professional photographers can help you style your products in a way that will make people actually want to buy them more. This can make a huge difference in having people just scroll past your images on social media or stop and actually click through to shop because they think, “OMG I need this thing right now.”

One of my clients has a luxury tea brand. They were posting basic product photos on their social media account and they weren’t sure why people weren’t engaging with the photos. We discussed ways we could make the products more appealing to potential customers. We photographed the tea to show how it would fit into someone’s everyday life. This way people could actually see themselves incorporating the tea into their own lives. By incorporating lifestyle photography into their marketing, this company was able to grow their engagement on social media as well as grow their sales.

When You Want to Uplevel Your Business

Once you’ve been in business a while, you might want to increase your prices or start offering higher priced products. Having high-quality images is nonnegotiable if you are going to sell a high end products or services. If your photos are dim or amateurish, you’re going to have a really hard time convincing people that your products are high price item. To uplevel your business and sell on a higher end, you need high-quality images that feature your products in the best way.

One of my clients designs hand painted champagne flutes and wanted to sell her products at higher-end department stores. She knew she need to up level her photography to attract higher-end buyers, so she hired me to shoot a selection of her custom glassware for her marketing material. With her new professional photos she’s much more confident presenting her products to potential buyers!

FREE QUESTIONNAIRE: 8 QUESTIONS TO ASK YOURSELF BEFORE HIRING A PRO!

When DIYing Your Photos Takes Too Much Time

Even if you’re capable of doing your own photography, it’s probably not the best use of your time. When you’re a solopreneur you spend your time building products, posting on social media, business planning, accounting, and answering 5 million emails (OMG all the emails!) – but your time could be better spent focusing on what you are an expert at doing. So hire a professional photographer to take your photos. They will save you a lot of stress and time.

One of my clients is a graphic designer, web developer and busy mom. She found that she was spending a lot of time on her weekends taking photos for Instagram because that was the only time she had “free” … but she was was missing out on quality time with her family. Now that she outsources her social media photography to me, she actually gets to spending time with her family on the weekend!

When You’re the Face of Your Brand

When you need to be in your own photos, obviously it’s going to be harder to DIY (no selfies, please!) – sure you could try using a remote or a timer to do it yourself, but if you really want to be the face of the brand and have imagery that helps you connect with potential customers, hiring a professional photographer is going to make your life so much easier. A professional photographer will help to style your brand photos in a way that allows you to connect with your ideal audience. They can help you find the perfect locations for your personal brand photography and/or help you feel more comfortable in front of the camera. Bottom line: hiring a professional photographer makes your photos look more professional.

Are You Ready to Hire A Pro?

Are you on board with getting help from a professional photographer? Not only will it make your life easier, but your business will look a lot better too! To help you get started, I’ve put together a list of 8 questions you should ask yourself before you work with a professional photographer. Grab it NOW!

The Best Social Media Schedulers for Sharing Evergreen Content

The best social media schedulers for sharing evergreen content - I've tried different social media tools so you don't have to - get the scoop on which social media scheduler is the best for automatically re-sharing content.

I’m a big believer in scheduling (at least some of your) social media, not only because it saves time and helps to streamline your workflow but honestly – because I KNOW that when I don’t schedule things in advance, sometimes they just don’t get done at all! If you want to be active on social media on a regular basis (and at optimal times), sometimes it just doesn’t make sense to be posting / pinning / tweeting / etc. while you could be working / sleeping / drinking too much wine / etc. – right?!

A while back I compared two popular social media scheduling platforms Hootsuite vs. Buffer, but as I noted at the end of that post, last year I switched to Edgar for social media scheduling – mainly for the ability to automatically recycle evergreen content. I love this feature! Recycling evergreen content saves a TON of time.

I had loaded up my Edgar queue with over 300 posts and things were humming along, but my one main issue with Edgar was pricing. Compared with the $10 plans I had previous paid for Hootsuite / Buffer, Edgar’s pricing was $49/month (it’s now $79/month, eek!) which I was never really thrilled about spending. In theory, because Edgar automatically recycles content (something that we were doing manually with Buffer back in the day), it saves a lot of time (and time is $$$) so I justified that it was probably worth the premium – but since I also use BoardBooster / Tailwind for Pinterest scheduling, adding Edgar’s fees on top of those was not really ideal.

At the end of 2016, I decided to look into some alternative options and came across Viraltag. I’m pretty sure I looked into Viraltag a couple years ago when I was comparing Pinterest schedulers, but since then Viraltag has added a number of new features including the ability to recycle posts (which is the feature I really loved about Edgar). So I decided to give Viraltag a try and around the same time came across SmarterQueue.

The Best Social Media Schedulers for Sharing Evergreen Content: Edgar vs. Viraltag vs. SmarterQueue

I thought I’d compare the platforms for anyone who is researching social media schedulers and is looking for a platform with a “post-recycling” feature.

 

PRICING

Viraltag and SmarterQueue were the two best social media schedulers I found that had the evergreen content recycling tool I wanted AND were priced lower than Edgar.

Edgar is currently priced at $79/month or $588/year, Edgar can schedule posts for Twitter, Facebook (profiles, pages, and groups) and LinkedIn (profiles and pages).

Viraltag plans start at $29/month or $288/year for up to 10 social profiles. There are additional plans for teams / agencies who need multiple users and/or more than 10 social profiles. Viraltag can schedule unlimited posts for Instagram, Twitter, Facebook (profile and pages), Instagram, Pinterest, LinkedIn (profiles and pages).

SmarterQueue plans start at $19.99/month or $203/year for up to 4 social profiles. There are additional plans for people who need up to 25 profiles. You can schedule posts for Instagram, Twitter, Facebook (profiles, pages and groups), and LinkedIn.

 

SIMILARITIES

All of these social media schedulers allow you to schedule evergreen content to multiple platforms. Why is this so amazing? Not everyone sees what you’re posting. Recycling content is a no-brainer way to save time, and by sharing and re-sharing content, you’ll get in front of new people.

With these schedulers you can also create categories of posts to share at different times. These can be posts from your own blog, other blogs, specific promotions or sales, inspirational quotes, etc. You can create various categories that are applicable to your business and share posts at different intervals.

All of these schedulers also feature a calendar view of your posts which is always nice. It makes it easy to visualize your content as well as edit and move things around.

 

DIFFERENCES

Curating content is one of the important parts of scheduling social media but Edgar doesn’t really have a built-in tool to help you discover and share content. With Viraltag, you can connect your Pinterest, Instagram, or Flickr feed and share directly from there – so it makes is really easy to share visual content in particular. SmarterQueue is the best of best at curating content from anywhere in any feed whether it’s your Facebook feed, Pinterest feed, Twitter feed, or content from specific users or RSS feeds. Anything searchable can be created and saved in a feed and if you use Feedly to bookmark sites, you could even import your bookmarks.

When it comes to importing content, Edgar and Viraltag don’t have the ability to bulk upload content. So if you have a spreadsheet where you keep track of social content, you won’t be able to bulk upload. But luckily you can in SmarterQueue – and this will definitely save you time if you’re moving from one social media scheduler to another.

In analyzing posts, Edgar and Viraltag both have basic analytics showing the number of times the post was shared and re-shared as well as your best times to post – but these analytics don’t really compare to SmarterQueue‘s analytics. With this scheduler, you can see all the same stats on how many people clicked on your link or shared your post, but you can also see specific analytics around how much MORE engagement you received by recycling your evergreen posts. SmarterQueue integrates with bit.ly so you can see all of the stats on the links you’ve shared over time which can be more helpful that seeing stats on individual posts.
THE WINNER – SMARTERQUEUE

Of these three social media schedulers that I’ve used, SmarterQueue comes out on top. I don’t think that Edgar is worth the price for what you get. Viraltag is great if you’re looking for a tool to schedule visual content, but it feels like it’s geared more toward Instagram and Pinterest users rather than other social media platforms. In my opinion, SmarterQueue is the best all around tool for scheduling evergreen content across all platforms AND it’s more affordable!

Want to give it a try? Normally you get a 14 day free trial, but if you CLICK THIS LINK you’ll get 30 days free to try out my favorite social media scheduler for yourself!

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