Last month I launched the Styled Stock Society and I’m thrilled that so many business owners and bloggers have already joined! Despite the fact that I’ve gotten paid to create content for years, I definitely don’t consider myself a “pro” photographer so I’m seriously just happy that I can share an affordable resource for feminine styled stock photos and help you save time! Since launching the Styled Stock Society, one of the most frequently asked questions I’ve received is “how can I use these photos” – so today I’m sharing 10 easy ways you can use styled stock photos to enhance your visual brand.
BLOG POST GRAPHICS
If you’re not optimizing your blog post images for Pinterest you’re missing out on a TON of traffic! Pinterest is my biggest source of referral traffic and I know that having consistent, “pinnable” graphics on my blog has made a huge difference. (Go ahead and pin this blog post to share with your Pinterest followers now!) Using stock photos in your blog post graphics can save you a ton of time and ensure you have high quality visuals that your audience is more likely to share.
WEBSITE / BLOG HEADERS
Full disclosure – when it comes to headers or any primary brand images on your website or blog, I recommend using custom stock photos to ensure your brand is unique to you. BUT I know not everyone has the resources to take or hire someone for custom branded photos, so stock photos are an affordable way to have a polished online presence. If you’re using styled stock photos for your website / blog / Etsy shop header / etc. make sure you’re adding custom elements like your brand fonts and colors so that the image still looks specific to your brand!
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CONTENT UPGRADES / WORKSHEETS/ PDF DOWNLOADS
If you’re looking to jazz up your content upgrades, worksheets, or any sort of opt-in PDF download, adding stock photos is an easy way to make your downloads more visually appealing. Just make sure that if you’re using styled stock photos in your downloads they are overlaid with text or other elements so the images cannot be extracted.
You can see examples of how I’ve used stock photos in my Blog Content Planner and Hooked On Headlines workbook!
SOCIAL MEDIA HEADER GRAPHICS
Facebook and Twitter both allow for custom header images that you should take advantage of to build your brand and attract your target audience. Since these spaces are fairly large, having high resolution images is key – so if you aren’t using your own photos, styled stock images can be an easy way to create beautiful headers.
You can see examples of how I’ve used stock photos on my Twitter and Facebook profile pages!
SOCIAL MEDIA POST GRAPHICS
When you’re constantly posting on social media all day every day, it can definitely be a lot of work (or a lot of $$$) to have social media post graphics ready to go! But keep in mind – visual content is 40x more likely to get share on social media than other types of content, Facebook posts with images get 2.3x more engagement than those without images, and Twitter posts with images receive 150% more retweets than those without images (sources). Stock photos are great for those days when you need filler content for Instagram or images for Facebook, Twitter, etc.
EMAIL HEADERS / NEWSLETTER GRAPHICS
You can also use styled stock photos in your emails if you send a regular newsletter to your subscribers (if you don’t do this already, you should). They can add visual interest to email header graphics or specific calls to action, and you can even make them part of your email templates to create a branded effect.
Great sales pages have great visuals (are you noticing a trend here?!), and styled stock photos can be an affordable way to jazz up your sales pages for programs, courses, ebooks, etc. Stock photo “mockups” with your branded content are a particularly great way to give your potential clients a peek at whatever you’re selling, but you can also use stock photos to separate blocks of text or highlight certain elements on your sales page.
You can see a couple of different ways I’ve used stock photos on my sales page for Glam Your ‘Gram.
If you’re running online ads to get more eyes on those sales pages (or any opt-ins), you’ll need high quality images as well. You can use styled stock photos for your Facebook ads or other advertising to attract potential customers / clients to your site! Eye-catching graphics can make the difference in someone clicking through on an advertisement (or not), so don’t underestimate the power of visual content when it comes to marketing your brand.
COURSE SLIDES / WORKBOOKS
Finally, you can also use styled stock photos for promotional graphics – so if you’re advertising a sale, a webinar, a special event, or any other promotion, you can use styled stock photos to visually enhance your promotional text or as background images.
JOIN THE STYLED STOCK SOCIETY
These are just 10 ways you can use styled stock photos for your blog or business – but there are definitely other possibilities. If you’re looking for feminine styled stock photos, don’t forget – membership in the Styled Stock Society is less than $10/month and you can save even more by purchasing a 6 month or 12 month membership! Find out more about the Styled Stock Society >> right this way!
P.S. – You can also get on my VIP list for free styled stock photos every month. Join below!
GET FREE STOCK PHOTOS IN YOUR INBOX EACH MONTH